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We recommend business casual while attending Heartland events. Iowa can be hot, humid, and cold on the same day.  We recommend layers while at the conference.

The 2021 Heartland Conference will not record classes and sessions. However, several will be live-streamed as well as available on-demand through Heartland Virtual registration.  

Signs will be displayed directing you to signup for the VGM tours. A VGM employee will reserve a spot on the shuttle for you to get you to our headquarters. *Pending Covid-19 updates

The VGM Heartland Conference is an annual conference that brings our member community together, along with leading manufacturers in the industry.  Not only will you find solutions to some of today's most challenging problems, you will also experience classroom and hands-on learning opportunities; while establishing long-lasting and impactful connections. 

The multi-day event is filled with education in areas such as rehab, marketing, accessibility, compliance, business leadership, people strategy, and more.  Network with your peers, see the latest product innovations, learn from the industry's top professionals, and have a little fun while you're at it.   

Heartland includes peer-to-peer best practice sharing, an exhibit hall with hands-on product demos, a Midwestern hog roast with 3D fireworks, and community dinners at an all-inclusive price. You simply cannot afford to miss it!

June 13th - Golf Tournament, Pre-Conference, Hog Roast, Fireworks

June 14th - Educational Tracks, Expo Hall, Community Dinners

June 15th - Educational Tracks, Expo Hall, Farewell At The Farm

We encourage all attendees to register prior to Sept 1st.  However, if you’d like to benefit from early bird pricing, be sure to register before the cutoff date.

Only if they buy a guest pass. This will give them access to social events ONLY—educational sessions and classes are not included. An attendee pass allows only the holder (you) entrance.

You can register for the Heartland Conference by clicking here.

The 2021 Heartland Conference will not record classes and sessions. However, several will be live-streamed as well as available on-demand through Heartland Virtual registration.  

Of course! Each meal will include vegan- and gluten-free options. If you have a food allergy, let us know and we’ll set aside a special meal for you.

What can we say, we love cookies! Our freshly baked cookies are handmade by VGM's employees and are complimentary, so be sure to take one…or two…or three…or as many as you’d like while at Heartland. Enjoy!

The health and safety of the VGM Heartland community of attendees, exhibitors, speakers and staff is our highest priority. VGM Heartland is closely monitoring the latest government recommendations and announcements related to the Coronavirus (COVID-19) and its potential impact on our conference. VGM has a pandemic task force assembled that will advise us to recommendations as Heartland 2021 nears.

Heartland Conference attendees may cancel their registration without penalty at any time.  If you are sick or have been exposed to COVID-19 within 2 weeks of the event, please do not attend in person.   Please contact the conference office at events@vgm.com for assistance and further information

Masks are required for all attendees, exhibitors, speakers, and guests at all indoor events unless guests are eating/drinking. Disposable masks are available upon request. The same policy is in place for VGM employees, volunteers, and venue support staff.

Transportation:

As required by the transportation provider, anyone getting on any mode of Heartland Transportation MUST WEAR A MASK. If you do not have a mask, we will give you a disposable one. No exceptions and we thank you for your assistance in helping keep everyone stay safe. Capacity will be limited to 50% per trip.