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Where community meets opportunity.

Come home to your community and network with peers, see the latest product innovations and learn from the industry’s top professionals.

Heartland Conference offers three days of education in areas such as retail, rehab, marketing, accessibility, compliance, big ideas and more. The networking opportunities are unlimited and the education is the best in the industry. Heartland includes peer-to-peer best practice sharing, an exhibit hall with hands-on product demos, a Midwestern hog roast and fireworks, dinner at VGM’s Farmhouse in rural Waterloo and a retail training lab located across the street from the convention center. Heartland is a one-of-a-kind learning experience and with the all-inclusive price, you simply cannot afford to miss it!


Photo of John DiJulius

John DiJulius

President of The DiJulius Group, international consultant and best-selling author



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