Lyn Falk is an international speaker, has taught at the University of Wisconsin in Madison, and has spoken to thousands of retailers, business owners, and professionals over the past 35 years. Her work has been acknowledged over 150 times in over 85 different publications. Lyn has built her business on a deep understanding of retail design, product merchandising, consumer behavior, environmental psychology, and designing for a solid ROI. Lyn and her team transform spaces into vibrant destinations and create memorable customer experiences. They tell unique stories in 2D and 3D manners that move minds and merchandise. Once audiences have heard Lyn speak, they never look at their store environment the same again.