Audra Watt joined Permobil in 2020 as Vice President of Marketing for the Americas region. In her role, she oversees upstream marketing, product management, portfolio strategy, marketing communications, digital marketing, and funding strategy. She is passionate about applying the scientific method to product and brand marketing strategies and is proud to lead a hybrid in-person/remote team of incredibly talented marketing professionals from all over the U.S. and Canada. Audra has a broad educational background with degrees in chemistry, economics, and business administration. Prior to Permobil, she spent 10 years in surgical medical device development, including a focus on the application of robotics to minimally invasive spinal fusion surgery.