Founder and CEO
Vim & Vigr
About Michelle Huie:
Michelle Huie is a creative sales and marketing leader with success in launching innovative brands across various industries - technology, apparel, manufacturing, and healthcare. Her expertise in big data analytics, strategy development and implementation, and brand management have helped create billion-dollar brands.
Michelle spent over 15 years in the pharmaceutical and healthcare industry and worked in leadership roles ranging from business development, sales and marketing. In 2013, she founded VIM & VIGR stylish compression legwear, a wellness apparel brand sold in over 1,100 locations throughout the US and internationally. In 2018, VIM & VIGR was named one of the fastest growing private companies by INC 5000 and has sold over 750,000 pairs of compression socks globally.
Michelle is currently working on ShopDot, a platform that empowers retailers to create agile and integrated ecommerce capabilities and deliver a more enriching customer experience. ShopDot allows retailers to leverage a supplier’s product and fulfillment capabilities and enables a personalized and omni-channel shopping experience.
Michelle earned a Bachelor of Arts degree from the University of Chicago in Economics and a Masters of Business Administration (MBA) from the Kellogg Northwestern School of Management. She is also a lecturer at the University of Montana and was an Adjunct Professor at Mercy College in strategic management and marketing.
Michelle has been featured on Forbes, Entrepreneur, INC, Thrive Global and QVC.