Speakers and Courses for 2012
Browse our wide selection of courses. To learn more about a course or speaker, click on the
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In order to receive proper credit for an education session, you must complete the following requirements: sign in before the session begins; be present for at least 90% of the session; complete a program evaluation at the conclusion of the session. Credit will not be awarded if all of these requirements are not met.
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| Course Name | Speaker | Date | Track | |
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| ABNs: Let's Review These Again! | Peggy Walker |
Thu. Jun 7th 9:00 AM-10:30 AM |
Billing & Reimbursement | |
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Course Description This presentation will discuss ABNs and why they were developed. Peggy Walker will apply example billing with correct modifiers to be used for free upgrades, as well as billable upgrades. The discussion will include proper modifier usage as well. Learning Objectives
About Peggy Walker Peggy Walker, RN, is US Rehab’s Medicare Billing and Reimbursement Advisor. Peggy is at your service to answer VGM Group Members’ questions concerning Medicare requirements and billing for seating systems and high-tech wheelchairs. She worked with Region C DMERC, where she was lead nurse in the post-pay medical review area and assisted with development of wheelchair policies and procedures for Region C. Peggy is also responsible for implementing a screening program for specialty and rehab wheelchairs, and worked with the Centers for Medicare and Medicaid Services (CMS) to develop policies and procedures for wheelchairs, orthotics, seating and positioning. |
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| Access for ALL: Easy to High Tech EADL's (AbleNet) | Tom Nikola |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description This session will educate and inform the attendee about different types of assistive technology and electronic aids for daily living and will provide solutions and ideas for all life care situations. Learning Objectives
About Tom Nikola Tom Nikola is national account manager for environmental controls for AbleNet. Tom has 13 years of experience with assistive technology and ECU’s, sales, installation and programming. |
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| Accessibility in the Home: Opportunities Abound | Jerry Keiderling |
Thu. Jun 7th 3:15 PM-4:45 PM |
Accessibility | |
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Course Description This session will look into the exploding opportunity to add additional services and product lines to your existing DME/rehab business. Learning Objectives
About Jerry Keiderling Jerry Keiderling is president of VGMs’ newest division, Accessible Home Improvement of America (AHIA), promoting home modifications and accessibility solutions for those wishing to live independently in their own homes. Jerry previously served as president of U.S. Rehab, where his responsibilities included the development and enhancement of a nationwide membership organization for high-end rehabilitation providers. He has been an associate and a member of the management team for VGM Group, Inc. since 1996. Prior to joining VGM, Jerry was employed by Miller Medical Service of Waterloo, Ia., specializing in rehab sales and service. Jerry is an active member of RESNA, AAH, CRMC, NRRTS, NCART, and CEAC. |
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| Addressing the Dire Need for Improvement of the Assisted Bathing Process (Best Bath Systems) | Bill Shrewsbury |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description This session will discuss Best Bath Systems' new technology of the Oasis. This personal hands-free portable seated shower system is the world's first fully automated system. Learning Objectives
About Bill Shrewsbury Bill Shrewsbury is the inventor of the portable seated personal showering system. Bill spent two decades in the field of robotic automation and is now focused on the development of automated systems for people with physical disabilities. |
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| Advertising Buzz Words - What They Mean to HME/DME Retail Business | Bill Stelzer |
Thu. Jun 7th 3:15 PM-4:45 PM |
Sales & Marketing | |
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Course Description This course will focus on helping you develop and implement an effective marketing/advertising program with long-lasting results. You will learn why terms such as “reach,” “frequency, “top-of-mind awareness” and others are extremely important to you. This program will show you how to get the results you want from your marketing and advertising program. Learning Objectives
About Bill Stelzer Bill Stelzer is home modifications coach and HME consultant for VGM Group Inc.’s newest alliance, Accessible Home Improvement of America. Bill was general manager of Green Bay Home Medical Equipment for 11 years during which time the company increased net sales from $1.5 million to $6 million while decreasing Medicare/Medicaid/insurance contracting billings from more than 90 percent to less than 50 percent of Green Bay’s business. Retail sales also increased by more than 1,200 percent, and accounts receivable days outstanding decreased from more than 100 to less than 35 during the past five years. Bill received his bachelor’s degree from Marian College, Fond du Lac, Wis., has a master of coaching certification through the Healthcare Partnership, and a character education teacher/trainer certification through the Josephson Institute. |
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| Aging in Place Bathroom Accessibility Products Certification Training (Safeway Safety Step) | Chris Stafford |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description In this hands-on session, Safeway will conduct certification training for its line of bath accessibility products and discuss and demonstrate various renovation ideas to provide affordable accessibility for your customers. Included in the session is an overview of the installation and the sales and marketing of the Safeway Step and the Safeway Tub Door, innovative products that retrofit a customer’s existing bathtub to be more accessible. This session is a must see for remodelers, contractors, and HME dealers looking to add a high-profit margin service and provide innovative and cost-effective options for their customers. Learning Objectives
About Chris Stafford Chris Stafford is president of Safeway Safety Step, LLC, the manufacturer of innovative bath accessibility products, including the Safeway Step® and the Safeway Tub Door®. Chris is an accessibility expert and is a frequent speaker on aging in place and universal design issues. |
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| Are Facebook and Twitter Costing You $52,000 Per Year? (VGM Forbin) | Mike Place |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description Manage your office technology to avoid lost productivity from employees wasting time online. The posed question about losing $52,000 assumes 10 employees wasting 10 minutes per hour, so you could be throwing more or less than that away every year. In addition to the wasted time, spending non-productive hours online opens your business to an entirely new set of threats. Find out how some businesses are protecting themselves, and what you can do to regain control. Learning Objectives
About Mike Place Mike Place is manager of Network Services for VGM Forbin. Mike has more than 21 years experience as an IT professional. He holds bachelor’s degrees in computer science and psychology. |
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| Basic Mobility Assist Equipment | Peggy Walker |
Tue. Jun 5th 11:15 AM-12:45 PM |
Billing & Reimbursement | |
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Course Description This presentation will cover the basic mobility assist equipment and documentation requirements. Also covered will be how to process and follow up on billing mobility assist equipment items. Learning Objectives
About Peggy Walker Peggy Walker, RN, is US Rehab’s Medicare Billing and Reimbursement Advisor. Peggy is at your service to answer VGM Group Members’ questions concerning Medicare requirements and billing for seating systems and high-tech wheelchairs. She worked with Region C DMERC, where she was lead nurse in the post-pay medical review area and assisted with development of wheelchair policies and procedures for Region C. Peggy is also responsible for implementing a screening program for specialty and rehab wheelchairs, and worked with the Centers for Medicare and Medicaid Services (CMS) to develop policies and procedures for wheelchairs, orthotics, seating and positioning. |
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| Bed Design and Safety Requirements: What You Should Know About the Products You Buy for Your Patients (Invacare) | Mike Sedlak |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description The home medical bed business is often considered the most basic of the home medical equipment products and services, yet it typically serves a medically complex and often fragile patient population. Bed design, proper use, provider protocol, patient/caregiver training, clinical and safety understanding, and managing risk are all elements of a quality home bed program. This presentation will focus on three key areas critical to operating a successful, safe, and operationally sound home bed program. Learning Objectives
About Mike Sedlak Mike Sedlak, BBA, MBA, is the global product development manager for Invacare Corporation. Mike has been with Invacare since January 2004, concentrating on the bed and support surface lines for the homecare and institutional divisions. He is well versed on the various aspects of the FDA’s guidelines concerning bed rail entrapment as well as the technical aspects, administrative, and clinical features and benefits of therapeutic support products, beds and patient transport. |
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| Behind the Wizard's Curtain: How SEO, SEM, SMO Really Works (VGM Forbin) | Christina Throndson |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description Does marketing your website make you feel like Dorothy trying to navigate through Oz? This presentation will lead you straight down the yellow brick road using optimized paid and organic search marketing, search-friendly content and an engaging social media presence. Reach your Emerald City where the very users looking for your unique services can easily find you and explore your website. We’ll also pull back the wizard’s curtain to reveal the tricks of SEO, SEM and SMO for increased traffic and revenues on your website. Learning Objectives
About Christina Throndson Christina Throndson is web marketing manager for VGM Forbin. Christina has a background in the HME industry as she was formally part of VGM’s Homelink division. She is educated in new media marketing and search engine marketing, allowing her to analyze customers’ websites and provide ideas and solutions to drive additional traffic to their sites for increased revenues. |
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| Beyond Efficiencies - Workflow and Business Process Management (MedFORCE) | Ester Apter |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description What is Workflow / BPM? Learn how lean processes and workflow create efficiencies and what electronic workflow can do for your business. See how easy it is to get started managing your business processes, optimizing your processes and tracking those processes with powerful yet simple tools. Learning Objectives
About Ester Apter Ester Apter founded Healthcare Management Solutions Inc. (HMS), a full-service medical billing company, in 1993. In 2002 she formed MedFORCE Technologies Inc., a software company that develops paperless software solutions. Esther has been in the health care industry for more than 22 years, 20 of which have been in the HME field. She has developed a proprietary billing application, a complete paperless office software solution, and a work flow management software. |
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| Billing Boot Camp | Peggy Walker |
Mon. Jun 4th 9:00 AM-4:00 PM |
Billing & Reimbursement | |
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Course Description This seminar is a hands-on workshop that covers the Medicare billing process from start to finish. Basic billing rules for all DME, as well as how to work through a denied claim will be discussed. The effective use of ABNs, how to bill for repairs, and the proper documentation requirements for mobility assist equipment will be reviewed. Fraud and abuse issues will be addressed, as will current medical policy updates. Learning Objectives
About Peggy Walker Peggy Walker, RN, is US Rehab’s Medicare Billing and Reimbursement Advisor. Peggy is at your service to answer VGM Group Members’ questions concerning Medicare requirements and billing for seating systems and high-tech wheelchairs. She worked with Region C DMERC, where she was lead nurse in the post-pay medical review area and assisted with development of wheelchair policies and procedures for Region C. Peggy is also responsible for implementing a screening program for specialty and rehab wheelchairs, and worked with the Centers for Medicare and Medicaid Services (CMS) to develop policies and procedures for wheelchairs, orthotics, seating and positioning. |
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| Bringing Value to Your Referral Sources - Partnering with Hospitals | Alan Morris |
Thu. Jun 7th 10:45 AM-12:15 PM |
Executive & Business Operations | |
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Course Description This program is designed to help the HME provider better understand provisions within the Affordable Care Act that impact the hospitals they work with. Understanding these provisions leads the way toward modeling an HME operation in a way that maximizes value to the hospital, and ensures a more strategic partnership with one of your largest referral sources. This session will provide the information necessary to put you in position to shape your operation in a way that can maximize your referrals. Learning Objectives
About Alan Morris Alan Morris is director of alternate care programs with VGM Group, Inc. Alan is responsible for developing programs to prepare HME providers for the ever-changing environment, as well as programs for other sectors of the home health care arena. Alan’s prior projects have included educating providers on important legislative and regulatory issues. With an extensive background on DMEPOS competitive bidding (and the recent MIPPA legislation), accountable care organizations, health care reform, oxygen regulations, surety bond issues, and PECOS, Alan has presented numerous seminars and assisted hundreds of providers on compliance issues. Alan received his bachelor's degree from Ferris State University and was previously employed as head golf professional for Overland Park Golf Club. |
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| Business Owners Survival Strategies: Just for the BOSS! | Louis Feuer |
Tue. Jun 5th 3:15 PM-4:45 PM |
Executive & Business Operations | |
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Course Description This session will bring together owners who all have a major vested interest in the success and survival of their company. Learning Objectives
About Louis Feuer Louis Feuer, MA, MSW, is president of Dynamic Seminars & Consulting, Inc., offering sales, marketing, and customer service expertise to the health care industry since 1977. Louis writes a monthly column in HomeCare Magazine, serves on the Accreditation Review Committee for HQAA, has published more than 300 articles on professional development issue, and continues to lecture extensively throughout the U.S. Louis is also the founder of the Med Comment Center, specializing in helping home care companies with new ways to gain customer feedback. Some of his most notable clients include: American Health Insurance Plans (where he is the author and consultant for all their industry customer service programs), VGM as the sales and marketing advisor for its members, and a consultant to Brightree as it develops and creates its new referral source management tool. Louis continues to lecture extensively throughout U.S., Canada, and Europe. |
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| Choosing the Right Marketing Components to Create Retail Sales Opportunities | Wendell Martens |
Thu. Jun 7th 9:00 AM-10:30 AM |
Sales & Marketing | |
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Course Description Learn how to create and implement the marketing and advertising components on a limited budget that will best generate cash sales in your market. Wendell Martens will discuss how to use the right incentives in your marketing and advertising to generate patient and customer awareness and response. Also discussed will be how to best deliver your message through a 4-tier marketing plan that includes up to a 12-month schedule to increase public awareness and generate sales. The proven components discussed have generated $300,000 to $850,000 in annual sales for the presenter’s company locations. Learning Objectives
About Wendell Martens Wendell Martens develops sleep and wellness centers to offer retail dealerships to HME operators to sell ergonomic products based on patient symptoms to help them sleep, sit, travel, work, and recover. A 1975 graduate of Kansas State University, Wendell has had an extensive career in a variety of industries. In 1989, Wendell formed Medmarco, which grew from one HME and closed pharmacy location to a public company traded on small cap NASDAQ. In 1996, he developed multiple sleep systems and opened five Preferred Sleep Solution stores, generating up to $250,000 a month in sales. |
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| Choosing the Right Mask for the Right Patient | Cheryl Needham |
Thu. Jun 7th 9:00 AM-10:30 AM |
Respiratory & Sleep | |
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Course Description In this session, participants will understand why choosing the appropriate mask can overcome the challenges of maintaining compliance to PAP therapy with the obstructive sleep apnea patient. Learning Objectives
About Cheryl Needham Cheryl Needham is clinical marketing manager for sleep therapy at Philips Respironics. For the past 20 years, Cheryl has also worked in such capacities as Canadian ventilation specialist and the global product manager for home ventilation. In her current role, she is able to put both her respiratory therapy and perinatal/pediatric specialist credentialing into good use developing educational programs for both internal and external customers. |
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| Complex Rehab Technology Update | Don Clayback |
Thu. Jun 7th 10:45 AM-12:15 PM |
Rehab | |
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Course Description If you’re a complex rehab technology (CRT) provider, you need to stay current on the legislative and regulatory issues that impact your business. This session will supply that information on both a federal and state level. Topics will include the Medicare Separate Benefit Category, Medicaid matters, and other important initiatives and trends. We’ll also review the latest tools available to promote access to CRT with policy makers and payers and how to use them effectively. Learning Objectives
About Don Clayback Don Clayback is executive director of the National Coalition for Assistive and Rehab Technology (NCART). NCART is a national organization of complex rehab technology (CRT) providers and manufacturers focused on ensuring individuals with disabilities have appropriate access to these products and services. In his role, Don has responsibility for monitoring, analyzing, reporting, and influencing legislative and regulatory activities. Don has more than 25 years of experience in the complex rehab technology and home medical equipment industries as a provider, consultant, and advocate. He is actively involved in industry issues and a frequent speaker at state and national conferences. |
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| Compliance with Accreditation and Regulatory Requirements | Mary Ellen Conway |
Thu. Jun 7th 9:00 AM-10:30 AM |
Regulatory & Legislative | |
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Course Description Today’s DME supplier needs to be an expert at managing compliance with many things, from changing regulations to ongoing accreditation. Review the most problematic requirements suppliers face and learn ways to manage them proactively. Learning Objectives
About Mary Ellen Conway Mary Ellen Conway is a nurse health care consultant with more than 25 years expertise in management throughout the health care continuum. As president of Capital Healthcare Group, Mary Ellen is known for her special expertise in operations and regulatory compliance issues in the acute care setting as well as in the post acute arena, from physician practice, home health, hospice, medical equipment, to supplemental staffing and accreditation. She is qualified as a legal expert in home health and has served on the faculty of both Georgetown University and Catholic University’s Schools of Nursing. Mary Ellen is a nationally recognized and requested health care speaker and author. She is a member of several advisory and educational boards, including the Medtrade Educational Advisory Board. |
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| Customer Service Upselling: Providing Better Care and More Profits on Every Call | Michael Sperduti |
Wed. Jun 6th 9:30 AM-11:00 AM |
Sales & Marketing | |
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Course Description This session is about seizing the power of your customer service team. Learn the latest skills and techniques to strengthen existing referral source and patient relationships, provide additional value with confidence, and close more business at higher margins. Learning Objectives
About Michael Sperduti Michael Sperduti is president and CEO of Emerge Sales and has gained national recognition for his expertise in building world-class businesses and revitalizing underperforming firms. A leading authority on business psychology, Michael is a pioneer and leading producer of customized high impact online training and webinar events. He is a high powered coach, trainer and speaker. Michael’s client list includes Medtrade, HME News, VGM, HME Business Summit, NEMED, GE Healthcare, McKesson and hundreds of others. |
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| DME MAC Updates | James Hardiman Terri Shoup |
Wed. Jun 6th 7:45 AM-9:15 AM |
Billing & Reimbursement | |
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Course Description The provider outreach and education staff from the DME Medicare Administrative Contractors and the National Supplier Clearinghouse will discuss the latest changes in Medicare billing and coverage for DMEPOS. An overview of educational events and resources will be provided, as will time for questions. Learning Objectives
About James Hardiman James Hardiman is an outreach specialist with NHIC, Corp., Jurisdiction A Durable Medical Equipment Medicare Administrative Contractor (DME MAC). NHIC processes Medicare claims for durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) for beneficiaries residing in the following states: Connecticut, Delaware, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, and Washington D.C. About Terri Shoup Terri Shoup is provider outreach and education consultant with National Government Services, the Jurisdiction B DME MAC. Terri joined National Government Services in 1998 and has worked in several operational areas within the Medicare program. Her experience includes team lead in the Beneficiary Customer Service Department, e-commerce consultant, provider outreach and education team lead and provider outreach and education manager. Terri also brings experience as a process improvement coordinator and project manager. |
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| Effective Management of the Home Oxygen-Dependent COPD Patient | Bob Messenger |
Thu. Jun 7th 1:30 PM-3:00 PM |
Respiratory & Sleep | |
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Course Description Proposed penalties for acute re-admissions are increasing the pressure on hospitals to ensure that discharged COPD patients remain healthy and at home. Unfortunately this patient group presents several challenges: they are difficult to educate and they are highly non-compliant with prescribed therapy. This presentation will review the benefits of oxygen therapy for COPD and will discuss methods that have been shown to effectively improve patient compliance and reduce hospital re-admissions. Learning Objectives
About Bob Messenger Bob Messenger is manager of respiratory education for the Invacare Corporation. Bob’s 30 plus career includes acute care as well as operational and ownership experiences in both home care and sleep diagnostics. He has served on the faculty and as an advisor for the respiratory care program at Cuyahoga Community College. Prior to joining Invacare, Bob was a clinical specialist and supervisor of clinical education at university-affiliated MetroHealth Medical Center in Cleveland. Bob’s research has resulted in numerous publications in trade and professional journals and he lectures on a variety of respiratory and sleep related topics. |
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| Expanding Your Bariatric-Powered Mobility Tool Kit | Jerry Traylor |
Tue. Jun 5th 3:15 PM-4:45 PM |
Rehab | |
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Course Description Providing powered mobility for bariatric clients can result in unique challenges not commonly faced when working with non-bariatric clients. This presentation will identify some of those challenges and suggest ways to successfully accommodate the client’s needs. Learning Objectives
About Jerry Traylor Jerry Traylor has worked in product design and development at Leisure-Lift since 1987. He holds a bachelor’s degree in Education and a master’s degree in Industrial Education. He lectured at Emporia State University in the mid 1980s, and has been a member of the ANSI/RESNA Wheelchair Standards Committee. |
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| EZ-ACCESS Ramp | Dave Henderson |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description A thorough guide into the EZ-ACCESS ramp line and the specific application for each ramp. It also will cover how to evaluate, fit and install the correct EZ-ACCESS ramp for the intended application and mobility device. Learning Objectives
About Dave Henderson Dave Henderson is the ramp sales specialist at EZ-ACCESS. For the past 18 years, Dave has been solving ramp/ADA/and accessibility concerns for DME dealers around the country. He has extensive knowledge of all aspects of ramping, and is currently a consulting member of the International Code Council (ICC), a U.S.-based group dedicated to constructing safe buildings, including homes and schools. Dave has bachelor’s and master’s degrees in International Marketing from the University of Washington. |
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| From Seed to Sale: Seeing Dramatic Growth and Green in Your HME Website | Jeremy Kauten |
Thu. Jun 7th 1:30 PM-3:00 PM |
Sales & Marketing | |
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Course Description If there is anything we do well here in Iowa, it’s growing a healthy, rich crop from seed to sale. What we mean is taking an idea such as your company branding or focus and growing that idea into a healthy, functional website producing high revenues for your company and satisfying your customers very specific needs. This presentation will walk you through how to establish company branding throughout your website and give your customers a site they can easily navigate to find the exact information and products they are looking for. Learning Objectives
About Jeremy Kauten Jeremy Kauten joined VGM Forbin in 1997. He manages the day-to-day business functions and identifies, develops, and directs the implementation of the company’s business strategy. Jeremy has developed a reputation for delivering effective and timely solutions to HME businesses looking to enhance their online presence. He is a frequent speaker in the HME industry on topics relating to consumer uses of the Internet and search optimization. |
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| Funding, Policy, Coding and the Clinical Paradigm | Greg Packer Peggy Walker |
Wed. Jun 6th 9:30 AM-11:00 AM |
Rehab | |
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Course Description This course will identify funding, coding and policy changes that impact consumers, suppliers and therapists. Issues that affect service provision and consumer outcomes will be discussed. Learning Objectives
About Greg Packer Greg Packer is vice president of U.S. Rehab, VGM Group Inc.'s alliance for high-tech rehab providers. Greg’ background, which includes sales management for Pride Mobility Products Corp. and Biocore Medical Technologies, Inc., provides him with an understanding of both the sales and product areas of rehabilitation technology. Greg served three terms in the Kansas House of Representatives, and is familiar with the regulatory and governmental issues facing the rehab/HME industries. A graduate of Iowa State University, Greg received his master’s degree from Baker University. About Peggy Walker Peggy Walker, RN, is US Rehab’s Medicare Billing and Reimbursement Advisor. Peggy is at your service to answer VGM Group Members’ questions concerning Medicare requirements and billing for seating systems and high-tech wheelchairs. She worked with Region C DMERC, where she was lead nurse in the post-pay medical review area and assisted with development of wheelchair policies and procedures for Region C. Peggy is also responsible for implementing a screening program for specialty and rehab wheelchairs, and worked with the Centers for Medicare and Medicaid Services (CMS) to develop policies and procedures for wheelchairs, orthotics, seating and positioning. |
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| Government Relations/Regulatory Impact on DME | John Gallagher |
Wed. Jun 6th 9:30 AM-11:00 AM |
Regulatory & Legislative | |
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Course Description The DME industry continues to endure challenges as it fights to stay afloat in its turbulent environment. With the implementation of the first round of competitive bidding and the second round under way, hundreds of providers face uncertainties regarding their jobs and their beneficiaries face uncertainties about their access to quality care. Moreover, the health reform law that passed in early 2010 expands the second round of competitive bidding, imposes an excise tax on manufacturers, and revises payments for DME. Adding to this, providers must also endure more audits, continue to handle stringent oxygen regulations with the oxygen cap, and face additional cuts to DME. This presentation will provide a legislative update, discuss the potential impact of the 2012 election, and explain grass-roots lobbying. Learning Objectives
About John Gallagher John Gallagher is vice president of Government Relations for VGM Group, Inc. where he oversees key government and regulatory affairs that pertain to the HME industry. John has amassed thousands of miles traveling across the country educating state associations and independent providers on regulatory and government issues and promoting the DME industry, while advocating for Medicare beneficiaries’ access to quality care. He has also worked tenaciously to promote upstanding service within the home medical equipment industry. John is an Iowa native and earned his bachelor’s degree from the University of Northern Iowa and his master’s degree from the State University of New York - Binghamton. He served as a U.S. Army Signal Corp. officer from 1983 until 1989, when he resigned his commission with the rank of Captain. |
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| HME Emerging Issues & Trends: Challenges Persist, Opportunities Abound | Mark Higley |
Thu. Jun 7th 10:45 AM-12:15 PM |
Regulatory & Legislative | |
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Course Description Legislative, regulatory, reimbursement, and other market uncertainties continue to hinder the near- and long-term strategies of home medical equipment providers. Overall, HME operators seem to have acknowledged a politically insecure future. As Washington winds up to implement Round 2 of competitive bidding and further reimbursement cuts appear likely, a positive outlook may be difficult. However, as this presentation will exhibit, demographics and other indicators remain most favorable. Acknowledging many HME businesses will have to retool and retrain to deal with Capitol Hill, opportunities in HME abound. In conjunction with a competitive bidding/MPP status update, we’ll discuss ongoing and potential regulatory issues and offer an overall assessment of the industry. Learning Objectives
About Mark Higley Mark Higley is vice president of development for the VGM Group, Inc. Mark’s responsibilities include corporate business development, market research, and industry analysis. His current projects include analysis of governmental, regulatory, and compliance issues affecting the DMEPOS industry, including national competitive bidding, accreditation, health care reform, oxygen benefits, and other recent provider issues (HITECH/HIPAA updates, PECOS edits, clarification policies, quality and supplier standards, OIG, fraud and abuse concerns, etc.). Mark sits on the AAHomecare Regulatory Council, on the board of the Healthcare Quality Association on Accreditation (HQAA), and is a regular speaker/panelist/consultant at numerous HME industry events. Prior to joining VGM, he held a variety of executive positions with the Arena Football League and was a financial analyst with Deere & Company. |
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| HME Finances and Metrics - 2012 | Mike Mallaro |
Tue. Jun 5th 9:30 AM-11:00 AM |
Executive & Business Operations | |
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Course Description This session will help HME providers understand how other companies in the HME industry are performing financially. This session will include a review of performance metrics in the industry, a study of key trends and a discussion of the implications. Attendees will review key benchmarks they can use in assessing their own financial performance and building their business model in a post-competitive bidding world. We will discuss opportunities to increase top and bottom line growth. This session is expected to be interactive with input and perspectives of the audience welcomed and encouraged. Learning Objectives
About Mike Mallaro Mike Mallaro is chief financial officer for VGM Group, Inc. His responsibilities include the leadership of all financial, tax, information technology, and employee benefit matters for VGM as well as executive responsibility for four VGM operational divisions of VGM: VGM Insurance, VGM-Forbin, VGM-Technologies, and VGM Insurance. Previously, Mallaro was CFO for a 50-store regional retail chain, where he was responsible for financial matters and merchandise planning and allocation. He spent the first 11 years of his career as a CPA for the international accounting firm Deloitte. A graduate of the University of Iowa, Mike holds the CPA and CMA designations. He has spoken and written extensively on topics including the future of the HME industry, financial benchmarking, financial turnaround strategies, and the internet’s impact on health care. |
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| HME Marketing: Succeeding in a World of Competitive Bidding | Rich Derks |
Thu. Jun 7th 10:45 AM-12:15 PM |
Sales & Marketing | |
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Course Description The HME industry is getting tougher with increasing pressures from competitive bidding, continuing reimbursement cuts, and new forms of competition. An increasing number of customers today are baby boomer caregivers who have higher quality expectations, seek convenience, and want multiple product options from which to choose. As a result, generating sales and increasing cash flow is becoming increasingly difficult for many HMEs. The most successful survivors in this tough industry will be those who are tremendously good marketers. This session will present seven keys to successful sales and marketing in the HME industry. Hands-on techniques will be explained so you can immediately start generating profitable sales for your HME business. Learning Objectives
About Rich Derks Rich Derks is responsible for the development, marketing, and sales of DME lines for Medline. He works with both large and small DME's in helping them with store design, marketing plans, and improving the competitiveness and profitability of their businesses. Rich has more than 20 years experience as a professional marketer. He has published numerous papers on marketing, sales, strategy development, and various marketing techniques. He holds a bachelor’s degree in Industrial and Systems Engineering and a master’s degree in Marketing. Rich is also a member of the American Marketing Association. |
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| Home Accessibility and the Benefits of Aging in Place | Jim Quinly |
Thu. Jun 7th 10:45 AM-12:15 PM |
Accessibility | |
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Course Description This session will explain the different types of home accessibility equipment and how each one is affected by the applicable codes. It will also explain how society and families benefit from the proper planning of living space to include residential ADA and universal design elements so that we are able to age in place. Learning Objectives
About Jim Quinly Jim Quinly is general manager for home elevators and accessibility products with Harmar. A graduate of the University of Missouri, Jim is an award-winning builder and remodeler. He has served as chairman of the National Association of Home Builders (NAHB) Remodelers, life director of the NAHB, and chairman of the National Council of the Housing Industry (NCHI). He has eight years of experience in the residential elevator and accessibility products industry. |
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| Home Accessibility: A Team Approach | Kristina DuFour |
Tue. Jun 5th 9:30 AM-11:00 AM |
Accessibility | |
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Course Description This course will focus on a team approach to providing home assessments and modifications to the people we serve. Learning Objectives
About Kristina DuFour Kristina DuFour, BS, PT, for the past 12 years has been engaged at Covenant Medical Center (Waterloo, Ia.) as the lead physical therapist, where she is responsible for providing patient care and facilitating daily department functions as the assistant rehab services manager for budget control, staffing, and time schedules. Kristina earned her bachelor’s degree in physical therapy from Northern Illinois University. She is also an APTA credentialed clinical instructor; licensed physical therapist in Iowa, Illinois, and Wisconsin; and a RESNA certified assistive technology practitioner (ATP). |
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| Home Modification and You: Home Accessibility Business Opportunities in the HME/DME Marketplace | Bill Stelzer |
Tue. Jun 5th 3:15 PM-4:45 PM |
Accessibility | |
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Course Description It’s very important that individuals can continue to live at home. For the HME/DME industry, home accessibility and home modification can be embraced as a strong and rapidly growing aspect of business. It is a great source of business for cash sales while decreasing exposure to reimbursement-driven systems. Because people want to live (die) at home, they are willing to pay for these products and services. This course will help you venture through the maze of indecision by identifying the proper level of products and services you can provide, and the complexities that you will encounter along the way. This includes things such as marketing, staff education, training and certification, licensure and building codes. Learning Objectives
About Bill Stelzer Bill Stelzer is home modifications coach and HME consultant for VGM Group Inc.’s newest alliance, Accessible Home Improvement of America. Bill was general manager of Green Bay Home Medical Equipment for 11 years during which time the company increased net sales from $1.5 million to $6 million while decreasing Medicare/Medicaid/insurance contracting billings from more than 90 percent to less than 50 percent of Green Bay’s business. Retail sales also increased by more than 1,200 percent, and accounts receivable days outstanding decreased from more than 100 to less than 35 during the past five years. Bill received his bachelor’s degree from Marian College, Fond du Lac, Wis., has a master of coaching certification through the Healthcare Partnership, and a character education teacher/trainer certification through the Josephson Institute. |
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| Home Oxygen Therapy: Operational Efficiency and Profit in the Face of Declining Payments | Joseph Lewarski |
Wed. Jun 6th 9:30 AM-11:00 AM |
Respiratory & Sleep | |
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Course Description The provision of home oxygen has long been weighted in labor and operational overhead. Most of the processes are non-value added and expensive. This presentation reviews various cost models and operational initiatives relating to cost-effective home oxygen therapy with the primary goal of demonstrating clinically sound and operationally efficient oxygen business models. Learning Objectives
About Joseph Lewarski Joseph Lewarski, BS, RRT, FAARC, is currently vice president of Clinical Affairs for Invacare Corporation. Joe has been working in health care for over 26 years. He is a registered respiratory therapist, a fellow of the American Association for Respiratory Care (AARC) and past recipient of the American Respiratory Care Foundation Award for Excellence in Home Respiratory Care. Joe has served in numerous management and leadership roles in both the acute care and alternate health care settings, and on a number of business and professional association boards. He has published over two dozen scientific and research papers in peer review, primarily in the areas of oxygen technology and home ventilation, as well as numerous articles, white papers and health care industry. He is a regular speaker at regional and national pulmonary medicine, respiratory therapy, and homecare conferences. |
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| How to Win Your Audit Denials on Appeal | Wayne van Halem |
Wed. Jun 6th 3:45 PM-5:15 PM |
Billing & Reimbursement | |
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Course Description The sudden and dramatic increase in pre-payment and post-payment audits has significantly increased the number of denials and extrapolated over-payments. As a former statutory appeal director for DME, Wayne van Halem will give the audience a basic understanding of the audit process and your rights in appealing such denials. Tips on what a supplier can do increase their chances that they will receive a favorable determination will be discussed. Learning Objectives
About Wayne van Halem Wayne van Halem is an author, consultant, and president of The van Halem Group, LLC in Atlanta. Since 2006, Wayne’s company has helped countless providers navigate complex issues related to Medicare and Medicaid audits, appeals, enrollment, and compliance. The van Halem Group is unique in that consultants and clinicians are former HHS or Medicare contractor employees. Therefore, clients benefit from a unique perspective and first-hand knowledge. |
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| Impact of Seating and Positioning on Respiratory Function | Lois Brown Bob Messenger |
Thu. Jun 7th 9:00 AM-10:30 AM |
Rehab | |
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Course Description When fitting patients for a seating system, close attention is paid to posture and pressure distribution. However, little consideration is given to the impact that postural changes and structural support systems have on respiratory function. This presentation will focus on objective measures that can be used during wheelchair assessments to determine the affect the seating and positioning intervention has on the patient. The effects of the diagnosis on respiratory function, seating systems and angles of positioning will be discussed. A review of the research will be shared to establish evidenced-based practice. Learning Objectives
About Lois Brown Lois Brown, MPT, ATP/SMS, is a physical therapist with 20 years experience, and the rehab clinical education specialist for Invacare Corporation. Her professional experience includes adult and adolescent rehab and wheeled seating and mobility in several wheelchair clinics in Philadelphia. Lois also has extensive experience in working with clients with brain injuries, other neuromuscular diseases, developmental disabilities and pressure management. She has presented at national and international conferences on wheeled seating and mobility and assistive technology, including the International Seating Symposium, European Seating Symposium, and RESNA conference. Lois has been published in a variety of rehab publications. About Bob Messenger Bob Messenger is manager of respiratory education for the Invacare Corporation. Bob’s 30 plus career includes acute care as well as operational and ownership experiences in both home care and sleep diagnostics. He has served on the faculty and as an advisor for the respiratory care program at Cuyahoga Community College. Prior to joining Invacare, Bob was a clinical specialist and supervisor of clinical education at university-affiliated MetroHealth Medical Center in Cleveland. Bob’s research has resulted in numerous publications in trade and professional journals and he lectures on a variety of respiratory and sleep related topics. |
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| It's Not Just the Product that Counts: It's What You Do With It! A Hands-on Manual and Seating Client Evaluation | Lois Brown |
Wed. Jun 6th 9:30 AM-11:00 AM |
Rehab | |
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Course Description This session will use a case study format and demonstrations to apply the concepts in the RESNA Wheelchair Service Provision Guide to evaluate and prescribe an independent manual and seating mobility system. Attendees will apply concepts and learn objective measures to ensure successful outcomes and enhance documentation. Learning Objectives
About Lois Brown Lois Brown, MPT, ATP/SMS, is a physical therapist with 20 years experience, and the rehab clinical education specialist for Invacare Corporation. Her professional experience includes adult and adolescent rehab and wheeled seating and mobility in several wheelchair clinics in Philadelphia. Lois also has extensive experience in working with clients with brain injuries, other neuromuscular diseases, developmental disabilities and pressure management. She has presented at national and international conferences on wheeled seating and mobility and assistive technology, including the International Seating Symposium, European Seating Symposium, and RESNA conference. Lois has been published in a variety of rehab publications. |
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| I've Fallen and I CAN Get Up! New Technology to Support Aging in Place (BeClose) | Dan Henderson |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description More than 95% of older adults want to remain living in their homes as they age, and the last several years has seen an explosion of inexpensive and effective caregiving technologies that support the aging in place movement. This session will provide an overview of new approaches that help older Americans age in place, with a specific focus on remote monitoring safety systems. Additionally, many of these products provide an interesting opportunity for DMEs looking to increase their cash sales. Learning Objectives
About Dan Henderson Dan Henderson has been a founder of or early employee at four startup companies over the past 12 years and brings to the table more than 15 years of experience driving growth and creating value in software and technology companies. With expertise in product marketing, product strategy and business development, Dan has experience across both venture-backed startups as well as large enterprise organizations. Before joining BeClose, Dan served as vice president of Marketing for Los Angeles-based FastSoft, a venture-backed cloud software company spun out of the California Institute of Technology. Prior to FastSoft, Dan founded and ran Bhavan Media, a digital media company that streams Indian TV for Indian ex-patriots living in the U.S. Prior to that, Dan founded and ran i-Vantage, an IT services business, which he sold in 2003. Previously, Dan spent several years as an IT consultant at top-tier consulting firms including Deloitte & Touche. Dan earned his M.B.A. from the UCLA Anderson School of Management and a B.A. from Oberlin College. |
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| Legal Insight: What to Do When the Government Comes Calling | Neil Caesar |
Thu. Jun 7th 1:30 PM-3:00 PM |
Regulatory & Legislative | |
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Course Description What should you do when an audit letter arrives from CMS, the OIG or your DMERC? Suppose agents show up at your door? The government can also cut off or delay Medicare reimbursements! These actions frequently catch home care providers completely by surprise. They cause severe financial hardship and have resulted in providers closing their businesses altogether – or worse. It is extremely important for homecare providers to be well versed in the issues and the laws surrounding the issues. Learn what red flags may trigger scrutiny. Understand what you should do when agents show up for an inspection or investigation. We will also discuss compliance programs and other proactive solutions. Learning Objectives
About Neil Caesar Neil Caesar serves as president of the Health Law Center, a national law firm for the health care industry in Greenville, S.C. He also serves on the board of directors and as corporate counsel for the National Association of Independent Medical Equipment Suppliers. For 30 years, Neil has served the consulting and legal needs of home care companies; medical practices; inpatient, outpatient and freestanding facilities; networks and alliances; and other health providers. He has been a featured columnist on health law for Managed Care, New Perspectives and Today’s Physician magazines, and currently provides regular columns for HomeCare and Paragon Ventures. Neil has contributed to over 600 articles in national publications, and has spoken at over 200 national conferences. He has been listed in The Bar Register of Preeminent Lawyers, Who’s Who in American Law, and Who’s Who in the World. |
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| Leveraging Compliance Programs to Protect Your Business | Wayne van Halem Pam Felkins Colbert |
Tue. Jun 5th 3:15 PM-4:45 PM |
Regulatory & Legislative | |
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Course Description The current environment of strict oversight, aggressive audits, extensive prepayment reviews, and extrapolated overpayments are designed to protect the government. The government has awarded several contracts worth over $100 million each to powerful private contractors – contractors who want to demonstrate to CMS a return on their investment. Enlightened suppliers have begun to realize compliance programs can protect their businesses as well. All-inclusive compliance programs are the most effective tool a supplier can implement to monitor claims, employees, and reimbursement. This program is designed for a supplier or any size. Accredited providers must already have some compliance procedures in place and this program will build upon that foundation to further protect your business and your livelihood. Learning Objectives
About Wayne van Halem Wayne van Halem is an author, consultant, and president of The van Halem Group, LLC in Atlanta. Since 2006, Wayne’s company has helped countless providers navigate complex issues related to Medicare and Medicaid audits, appeals, enrollment, and compliance. The van Halem Group is unique in that consultants and clinicians are former HHS or Medicare contractor employees. Therefore, clients benefit from a unique perspective and first-hand knowledge. About Pam Felkins Colbert Pam Felkins Colbert currently serves as vice president of The van Halem Group and leads the compliance division of the practice. As an attorney for more than 20 years, Pam has both public and private health insurance experience in the areas of fraud, waste, abuse, costs savings, contracts, and compliance. She also had the unique experience of working on the oversight side as the manager of a Medicare fraud and abuse unit with CMS. Pam has conducted national Medicare fraud training at CMS regional anti-fraud conferences and at various legal continuing education seminars. She has litigated for insurers as well as for providers on national litigation teams. |
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| Making Accessibility Easy | Dave Henderson |
Wed. Jun 6th 3:45 PM-5:15 PM |
Accessibility | |
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Course Description This course will deal with environmental analysis of an accessibility need and teach how to define, assess and develop an effective solution. Learning Objectives
About Dave Henderson Dave Henderson is the ramp sales specialist at EZ-ACCESS. For the past 18 years, Dave has been solving ramp/ADA/and accessibility concerns for DME dealers around the country. He has extensive knowledge of all aspects of ramping, and is currently a consulting member of the International Code Council (ICC), a U.S.-based group dedicated to constructing safe buildings, including homes and schools. Dave has bachelor’s and master’s degrees in International Marketing from the University of Washington. |
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| Market the Pants off Your Competition | Carisa Rasmussen |
Wed. Jun 6th 7:45 AM-9:15 AM |
Accessibility | |
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Course Description I quit a lucrative job to start my business with literally no money. Our company has focused on slow controlled growth and we are now one of the larger accessibility providers in Minnesota. We are a part of a new and exciting marketplace. Only the fittest will survive. I will give you some of my marketing ideas and strategies to staying marketable and relevant. But don't forget, some of the old school strategies still work. Learning Objectives
About Carisa Rasmussen Carisa Rasmussen, CAPS, is part owner of Accessible Homes and is a member of A.H.I.A. and the Minnesota Aging in Place Network. Carisa is chair of Access Resource Network Group and a member of the Mid Minnesota Assistive Technology Speaking and Marketing team. She developed Power of Word.org at age 19. |
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| Marketing Opportunities and Fraud and Abuse Issues for Home Care Companies Under Competitive Bidding – and for Everyone Else | Neil Caesar |
Wed. Jun 6th 7:45 AM-9:15 AM |
Regulatory & Legislative | |
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Course Description This presentation will explain how to navigate the legal land mines involved in subcontracting, networks, and contracts for management services and inventory supplies; unfair hospital discharge referrals, down-streaming and exclusivity; physician relationships; compensation programs; preferred provider arrangements; medical necessity and documentation requirements; and other current fraud and abuse topics. Learning Objectives
About Neil Caesar Neil Caesar serves as president of the Health Law Center, a national law firm for the health care industry in Greenville, S.C. He also serves on the board of directors and as corporate counsel for the National Association of Independent Medical Equipment Suppliers. For 30 years, Neil has served the consulting and legal needs of home care companies; medical practices; inpatient, outpatient and freestanding facilities; networks and alliances; and other health providers. He has been a featured columnist on health law for Managed Care, New Perspectives and Today’s Physician magazines, and currently provides regular columns for HomeCare and Paragon Ventures. Neil has contributed to over 600 articles in national publications, and has spoken at over 200 national conferences. He has been listed in The Bar Register of Preeminent Lawyers, Who’s Who in American Law, and Who’s Who in the World. |
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| Marketing to Home Health Care Consumers | Kimberly Snyder |
Tue. Jun 5th 11:15 AM-12:45 PM |
Sales & Marketing | |
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Course Description Attendees who are interested in increasing their marketing to home health care consumers will learn about the opportunities and challenges. With the aging of America’s more affluent and abundant baby boomer generation, opportunities are emerging to provide this audience with home health care products to help them stay independent. Consumer marketing is very different from the traditional referral marketing with which most providers are familiar. We’ll discuss consumer marketing techniques and planning, lessons learned from successful companies and how to measure results. Learning Objectives
About Kimberly Snyder Kimberly Snyder is senior U.S. marketing manager for respiratory care at Philips Respironics, with a focus on home oxygen. In this role, Kimberly works extensively with home care providers as well as patient advocates and patient organizations across the U.S. as well as consumer marketing programs. Kimberly has more than 15 years of marketing experience and received her bachelor’s degree from The Wharton School, University of Pennsylvania. |
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| Matching Evaluation Results to Seating Interventions (Part One) | Elizabeth Cole |
Thu. Jun 7th 10:45 AM-12:15 PM |
Rehab | |
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Course Description The physical and functional evaluation has been completed by the clinical team members. How do we now choose seating interventions for this particular individual that will most fully achieve these desired outcomes? How do we select the specific type of seating equipment and options that will maximize the individual’s function? This series of courses (Parts 1, 2, and 3) will provide a comprehensive presentation of the types of potential seating solutions and how to match them to the individual user. Part 1 will present the goals for seating and positioning, a review of the optimal seated posture, an in-depth discussion of the natural shapes and angles of the seated anatomy and a comparison of basic linear and contoured seating systems. Learning Objectives
About Elizabeth Cole Elizabeth Cole has had many roles in the provision of assistive technology over the past 26 years. She has worked as a practicing physical therapist, coordinator of a seating and mobility clinic, sales representative for DME, and instructor in education programs in seating and mobility prescription. Elizabeth has also used her industry experience as a consultant, providing clinical and reimbursement consulting for DME and assistive technology. As director of Clinical Rehab Services for U.S. Rehab, she develops educational products, programs and services in the areas of seating and mobility, assistive technology, support surfaces, wound care, bariatrics and clinical reimbursement. Elizabeth has lectured extensively at conferences, trade shows, colleges and universities, both domestically and internationally and has been published in national industry journals. |
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| Matching Evaluation Results to Seating Interventions (Part Three) | Elizabeth Cole |
Thu. Jun 7th 3:15 PM-4:45 PM |
Rehab | |
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Course Description The physical and functional evaluation has been completed by the clinical team members. How do we now choose seating interventions for this particular individual that will most fully achieve these desired outcomes? How do we select the specific type of seating equipment and options that will maximize the individual’s function? This is the second of a 3-part series of presentations that will provide a comprehensive presentation of the types of potential seating solutions and how to match them to the individual user. Part 3 will present the features, use and appropriate user for the various secondary supports and accessories for the pelvis, trunk, upper and lower extremities. Learning Objectives
About Elizabeth Cole Elizabeth Cole has had many roles in the provision of assistive technology over the past 26 years. She has worked as a practicing physical therapist, coordinator of a seating and mobility clinic, sales representative for DME, and instructor in education programs in seating and mobility prescription. Elizabeth has also used her industry experience as a consultant, providing clinical and reimbursement consulting for DME and assistive technology. As director of Clinical Rehab Services for U.S. Rehab, she develops educational products, programs and services in the areas of seating and mobility, assistive technology, support surfaces, wound care, bariatrics and clinical reimbursement. Elizabeth has lectured extensively at conferences, trade shows, colleges and universities, both domestically and internationally and has been published in national industry journals. |
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| Matching Evaluation Results to Seating Interventions (Part Two) | Elizabeth Cole |
Thu. Jun 7th 1:30 PM-3:00 PM |
Rehab | |
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Course Description The physical and functional evaluation has been completed by the clinical team members. How do we now choose seating interventions for this particular individual that will most fully achieve these desired outcomes? How do we select the specific type of seating equipment and options that will maximize the individual’s function? This is the second of a 3-part series of presentations that will provide a comprehensive presentation of the types of potential seating solutions and how to match them to the individual user. Part 2 will provide a comprehensive look at the features and appropriate use of various contours and angles in the seat, back, lower extremity, upper extremity and head supports. Learning Objectives
About Elizabeth Cole Elizabeth Cole has had many roles in the provision of assistive technology over the past 26 years. She has worked as a practicing physical therapist, coordinator of a seating and mobility clinic, sales representative for DME, and instructor in education programs in seating and mobility prescription. Elizabeth has also used her industry experience as a consultant, providing clinical and reimbursement consulting for DME and assistive technology. As director of Clinical Rehab Services for U.S. Rehab, she develops educational products, programs and services in the areas of seating and mobility, assistive technology, support surfaces, wound care, bariatrics and clinical reimbursement. Elizabeth has lectured extensively at conferences, trade shows, colleges and universities, both domestically and internationally and has been published in national industry journals. |
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| Medical Benefits of Tilt | Jean Sayre Jane Fontein |
Thu. Jun 7th 9:00 AM-10:30 AM |
Rehab | |
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Course Description This session will discuss the importance of the medical benefits of proper seating using tilt. Learning Objectives
About Jean Sayre Jean Sayre co-owns a home accessibility business and has recently joined the Comfort Company as director of clinical education. Jean has been in the DME industry for more than 23 years, worked in occupational therapy since 1997, and has done seating and positioning in long-term care, acute/sub-acute care, home health and VA settings. About Jane Fontein Jane Fontein, OT, has been an occupational therapist for more than 25 years, working in a variety of areas including long-term care and rehab, as a manufacturer educator and as a supplier. She worked at GF Strong Rehab Centre on the spinal cord unit and coordinated the out-patient seating program. For several years Jane provided education seminars and in-services across North America for wheelchair cushion manufacturers. She has spoken at the International Seating Symposium on several occasions, RESNA, Medtrade, and the Canadian Seating and Mobility Conference. Jane has been the clinical specialist for PDG since 2004 providing education seminars across North America and Europe, Australia and New Zealand and for the last year has been the sales manager for the international accounts and for the province of Quebec. |
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| Modest Makeovers: The Missing Link in Improving Home Accessibility | Mary Yearns |
Tue. Jun 5th 11:15 AM-12:45 PM |
Accessibility | |
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Course Description Modest makeovers provide a way to improve the homes of people with disabilities, without extensive remodeling. You will see "before" and "after" examples of successful makeover projects and test your creative skills with a makeover challenge. Learning Objectives
About Mary Yearns Dr. Mary Yearns is professor emeritus and retired extension housing specialist at Iowa State University. She focuses on the housing needs of an aging population and people with disabilities. Mary has been a pioneer in developing interactive housing exhibits to demonstrate the benefits of universal design and home accessibility that have been shown at home shows, fairs, and conferences across Iowa and around the nation. She is a recipient of many awards, including the Outstanding Engagement Award for exceptional creativity and scholarship in campus or state level Extension and public service programs from the board on Human Sciences of the Association of Public and Land-Grant Universities; the Award for Faculty Excellence from the Iowa Board of Regents; and the Career Achievement Award in Extension/Professional Practice from Iowa State University. |
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| Motivation Through Management: Are You Pro-active or Reactive? | Karel Murray |
Thu. Jun 7th 1:30 PM-3:00 PM |
Executive & Business Operations | |
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Course Description Get the skills you need to fine-tune employee performance and effectively manage situations in this informative, humorous program. Explore delegating, building a team, managing career cycles, evaluating performance, and coaching in a positive environment: it's about real management tools for the real work-a-day world! Find the motivation and perspective to establish a long-term, reputable management career by using communication techniques to control rumors, build consensus, and solve problems. Learning Objectives
About Karel Murray Karel Murray, who once taught a pig named Nelson how to jump rope, is an accomplished author and humorist. She has made radio and television appearances and she enjoys local, regional, and national publication of her articles. In addition to Hitting Our Stride: Women, Work and What Matters, she is the author of Straight Talk: Getting Off the Curb. She is the author of the CPR for Managers series and has created a weekly podcast series where she interviews industry experts on various topics. Karel holds a bachelor’s degree in human resources and has earned numerous designations and certifications, including the prestigious National Speakers Association CSP (Certified Speaking Professional) and the Real Estate Educators Association DREI (Distinguished Real Estate Instructor). She is a member of the National Speakers Association, Meeting Professionals International and has served as a Board of Director member and officer for the National Real Estate Educators Association. |
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| Operationalizing Medicare Respiratory Rules: O2 and PAP | Sarah Hanna |
Tue. Jun 5th 9:30 AM-11:00 AM |
Billing & Reimbursement | |
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Course Description You know the LCD (Local Coverage Determination) for oxygen and PAP, but how do you put it into practice within your organization to make good admission decisions and be compliant in the face of an audit? Intake personnel need to understand the coverage criteria to make good decisions. Medical documentation must be reviewed for compliance. What are the auditing bodies finding during their reviews and how can you prevent your company from making the same mistakes? This session will help you understand the details associated with two of our industries largest product categories. Learning Objectives
About Sarah Hanna Sarah Hanna is vice president of ECS Billing & Consulting, Inc. and is a nationally recognized speaker and consultant on HME reimbursement. She has worked in the billing industry for more than 20 years. Sarah has conducted many training seminars and personal client consultations on proper billing protocols, intake, operational workflow, Medicare coverage guidelines, and billing office procedures for effective accounts receivable collections. She is a recognized VGM Group, Inc. consultant and a member of HomeCare magazine’s Editorial Advisory Board. Sarah has written articles for HME News and HomeCare Magazine on reimbursement. She has been a presenter for AAHomecare and various state and regional conferences, including Medtrade fall and spring. |
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| Optimizing Your Supply Replenishment Methods to Improve Business Outcomes | John Durkee Anthony Como |
Wed. Jun 6th 3:45 PM-5:15 PM |
Respiratory & Sleep | |
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Course Description Many supply replenishment solutions are available for DME providers to choose from. However, which mix of communication, eligibility and fulfillment options offer the optimal results for your business? This session will review the pros and cons of the different patient communication methods, discuss methods to optimize an existing or new resupply program and provide case studies highlighting some of the common challenges and results when implementing an integrated and multi-mode communication resupply program. Learning Objectives
About John Durkee John Durkee is vice president, sales, for medSage Technologies. John's experience in HME has included direct sales, sales management, sales training, and focus on new product/service introduction. About Anthony Como Anthony Como is a senior manager for Philips-Respironics Services and Software Applications Group. He has served in various product management roles for Philips-Respironics for five years and has more than 12 years of product management and marketing experience. Anthony currently leads the product management activities for Resupply Services, which includes the medSage and EncoreResupply services. |
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| Panic is Not an Option: How to Prepare for Post-payment Audits and Pre-payment Reviews | Denise Fletcher |
Tue. Jun 5th 9:30 AM-11:00 AM |
Regulatory & Legislative | |
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Course Description In order to be paid by Medicare for its services and not have to give the payment back in the future, the HME supplier must maintain strict documentation and evidence of medical necessity. This is even more true in the current industry environment. This program will educate the HME supplier on current trends and requirements involving post-payment audits and pre-payment reviews. The program will include information about steps the supplier must take to successfully respond to a pre-payment review and to avoid a large overpayment from its next post-payment audit. Learning Objectives
About Denise Fletcher Denise Fletcher, Esq., is an attorney with the Health Care Group of the Amarillo, Tex. law firm of Brown & Fortunato, P.C. Denise represents HME companies, pharmacies, and other health care providers throughout the U.S. She has authored numerous articles and is a frequent lecturer throughout the country. Denise is a licensed attorney in Idaho, Oklahoma, Texas, and Washington, and is board certified in health law by the Texas Board of Legal Specialization. She earned a bachelor’s degree from the University of Washington and received her law degree from the University of Oklahoma College of Law. |
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| Personal Safety and Self Defense for DME/HME | Joe Rosner |
Wed. Jun 6th 9:30 AM-11:00 AM |
Executive & Business Operations | |
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Course Description Taught in a humorous, fun way by a professional self-defense instructor and certified crime prevention trainer, this personal safety and self-defense program teaches how to recognize and avoid dangerous situations, use voice and language for self-defense and defend oneself from attackers. The presentation combines audience participation, demonstration of simple, effective self-defense techniques and personal safety tips to accelerate learning and increase retention. Workplace violence prevention is stressed throughout. Learning Objectives
About Joe Rosner Joe Rosner is director of Best Defense USA and the author of Street Smarts & Self Defense for Children, The Real Estate Safety Book, and Taking Care!, Practical Personal Safety & Workplace Violence Protection for Home Health Workers. Joe is a highly regarded writer and speaker on the subject of personal safety and self-defense. He has been featured in the Chicago Tribune, Realtor Magazine, and other publications, as well as on numerous radio and TV programs. Joe 's credentials include multiple black belts, military, law enforcement and bodyguard experience, as well as growing up on the south side of Chicago. |
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| Politics, Presidential Elections and Home Care | Tyler Wilson Jay Witter |
Wed. Jun 6th 3:45 PM-5:15 PM |
Regulatory & Legislative | |
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Course Description As the country gets closer to the November elections, when 435 house members, 33 senators and the president face the voters, this presentation will focus on what various election outcomes may mean for the home care community. If the same party controls the Congress and the White House, is that good for home care or is divided government a better result as entitlement programs like Medicare and Medicaid come under increasing pressure? Learning Objectives
About Tyler Wilson Tyler Wilson is president and CEO of the AAHomecare, the national trade organization that represents manufacturers and providers of home medical equipment, products and supplies. Tyler attended college and law school in Washington, DC where he also worked in a law firm for a couple of years before leaving private practice to focus on government relations and trade association management. Tyler joined the U.S. Chamber of Commerce as an attorney for legislative and regulatory affairs before taking over the Washington office duties for an automotive industry group based in Chicago. He moved into the health care industry in 2000 as executive director of the American Orthotic and Prosthetic Association. In late 2006, Tyler became president of AAHomecare. About Jay Witter Jay Witter, IV, is senior director of government affairs for American Association of Homecare (AAHomecare). Jay’s background encompasses more than 16 years of legislative, political and management experience. Since joining AAHomecare, Jay has worked to advance the organization’s legislative initiatives on Capitol Hill, as well as coordinate its political activities. Before joining AAHomecare, Jay served as senior lobbyist for the United American Nurses, AFL-CIO, during which time he was appointed to President Obama’s Health Care Policy Committee. Prior to joining UAN, Jay worked as a senior health care consultant for national and state associations as well as educational institutions. Jay possesses a Bachelor of Arts in Political Science and a Masters degree of Public Administration. |
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| Power Mobility: NOW What? | Peggy Walker |
Thu. Jun 7th 3:15 PM-4:45 PM |
Billing & Reimbursement | |
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Course Description Discussion will be about the proper steps and order to follow for processing and receiving payment for power mobility devices (PMDs). Discussion will include proper modifier use, team support and responsibilities for each member of the rehab team. Learning Objectives
About Peggy Walker Peggy Walker, RN, is US Rehab’s Medicare Billing and Reimbursement Advisor. Peggy is at your service to answer VGM Group Members’ questions concerning Medicare requirements and billing for seating systems and high-tech wheelchairs. She worked with Region C DMERC, where she was lead nurse in the post-pay medical review area and assisted with development of wheelchair policies and procedures for Region C. Peggy is also responsible for implementing a screening program for specialty and rehab wheelchairs, and worked with the Centers for Medicare and Medicaid Services (CMS) to develop policies and procedures for wheelchairs, orthotics, seating and positioning. |
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| Puttin' on the Ritz: Becoming a Pillar in Your Service Community | Bill Withers |
Thu. Jun 7th 9:00 AM-10:30 AM |
Executive & Business Operations | |
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Course Description Based on my research with companies like Disney, Starbucks, Four Seasons, and, of course, Ritz-Carlton, each of these award-winning organizations has a very specific set of variables they employ as part of their "service culture." I refer to them as service "pillars" upon which their companies succeed year-after-year. Learning Objectives
About Bill Withers Dr. Bill Withers is a leadership fellow and full professor at Wartburg College, Waverly, Ia. where he also serves as the assistant director of The Institute for Leadership Education. Bill has served many governing boards over the years and currently sits on the board of directors for Iowa Public Television (IPTV). He has more than two decades of management and leadership experience in both business and education, and his research has been presented multiple times at the International Conference on Business in Honolulu. Bill also was a contributing writer to a new book on customer service as it applies to the cable TV industry. Closer to campus, Dr. Withers has won both teacher and advisor of the year awards, and he continues to specialize in the areas of public relations, quality customer service, organizational change, and leadership. |
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| Reduce Mileage Expense and Increase Productivity with MileageTraks (HME GPS) | Bob Wagner |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description This session will educate Heartland attendees on how MileageTraks™ will improve an HME’s bottom line with mileage management and productivity increases of employees who submit for mileage reimbursement. MileageTraks™ is a patent-pending product offered by On-Board Communications, VGM's provider of Fleet Management Solutions. Learning Objectives
About Bob Wagner Bob Wagner is the former owner of Wagner Medical Supply, and now owns HME GPS, a master agent for on-board communications. Bob founded Wagner Medical in 2001 and HME GPS in 2006 after a 28-year career in corporate America. During his corporate tenure, Bob was national account manager for Highway Master Corp, a Dallas-based company providing GPS data and voice solutions to the long-haul trucking industry. He also held sales management and operations positions in the transportation divisions of BP Oil and Ryder Systems. |
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| Running a Successful Retail Business: Four Important Pieces You Need to Know! | Rob Baumhover |
Tue. Jun 5th 11:15 AM-12:45 PM |
Executive & Business Operations | |
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Course Description This interactive session will cover four of the most important things our members can do to help diversify their business in retail, and get results. Learning Objectives
About Rob Baumhover Rob Baumhover is VGM Group Inc.’s director of retail programs. Rob worked in a variety of positions with Bed, Bath and Beyond, most recently as store manager. In his 18-year retail career, Rob has opened stores throughout the Midwest for BB&B, Hobby Lobby, Menards, and Walmart. He set up retail floor plans, ordered merchandise, and hired and trained employees. |
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| Sales Incentives that Actually Increase Sales | Ty Bello |
Wed. Jun 6th 3:45 PM-5:15 PM |
Sales & Marketing | |
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Course Description Please understand that this is not a course on how to stop paying incentives and bonuses. I believe in both of them and will help you see why they are different than coin-operated sales payments. Bonuses and incentives are the carrot at the end of the horse’s whip. If you can visualize that, then you will really be energized by what we will uncover in this CoachShopsm. Learning Objectives
About Ty Bello Ty Bello is a registered corporate coach with the Worldwide Association of Business Coaches and president and founder of Team @ Work. With more than 21 years of experience in the health care industry, Ty is one of the industry’s leading coaches. He is co-founder of the National Society of Health Coaches, which certifies health care professionals as health coaches. He is also co-founder of the HME Sales Community, a resource community of HME sales representatives, sales manager and owners. Ty has been a featured writer in several trade journals and is a highly sought after speaker. |
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| Sales Training: Fast and Furious | Louis Feuer |
Mon. Jun 4th 9:00 AM-12:00 PM |
Sales & Marketing | |
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Course Description This dynamic and insightful program brings you a non-stop sales training session. Learn sales strategies, presentation skills, key referral source issues, and how to increase your revenues by asking for business opportunities. For the experienced and new sales person, there is much to learn during this program. Identify the characteristics you must possess to be an outrageously successful sales person. New times are requiring a new sales approach and this program will address what you need to do to build your business. Learning Objectives
About Louis Feuer Louis Feuer, MA, MSW, is president of Dynamic Seminars & Consulting, Inc., offering sales, marketing, and customer service expertise to the health care industry since 1977. Louis writes a monthly column in HomeCare Magazine, serves on the Accreditation Review Committee for HQAA, has published more than 300 articles on professional development issue, and continues to lecture extensively throughout the U.S. Louis is also the founder of the Med Comment Center, specializing in helping home care companies with new ways to gain customer feedback. Some of his most notable clients include: American Health Insurance Plans (where he is the author and consultant for all their industry customer service programs), VGM as the sales and marketing advisor for its members, and a consultant to Brightree as it develops and creates its new referral source management tool. Louis continues to lecture extensively throughout U.S., Canada, and Europe. |
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| Seating and Mobility with Spinal Muscular Atrophy | Stephanie Tanguay |
Tue. Jun 5th 11:15 AM-12:45 PM |
Rehab | |
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Course Description Spinal muscular atrophy (SMA) occurs as a result of genetic changes that affect the anterior horn cells. The degenerative nature of this disease requires anticipation for changes in seating and mobility. Planning for the respiratory support equipment needs and augmented communication devices is also necessary. This session reviews the characteristics of the different types of SMA, and uses case studies to examine the seating and mobility needs for this population. Learning Objectives
About Stephanie Tanguay Stephanie Tanguay is clinical education specialist for Motion Concepts, a manufacturer of power seating systems and seat surface and back support products. Prior to joining Motion Concepts, Stephanie worked as an occupational therapist for 13 years with a focus on spinal cord injury and seating and mobility. She also worked as a rehab technology supplier for seven years. She has presented on numerous occasions at the International Seating Symposium, RESNA and the Canadian Seating and Mobility Conference and throughout the U.S. and Canada. |
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| Should the Cushion Do it All? Positioning and Stability Options | Tricia Henley |
Wed. Jun 6th 3:45 PM-5:15 PM |
Rehab | |
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Course Description This interactive program will focus on seating accessories and wheelchair modifications that can be used to better position a client in his/her wheelchair even if replacing the wheelchair is not an option. Common postural asymmetries and their root causes will be discussed, as well as the potentially negative effects on clients’ function. Tricia Henley will lead discussions on potential seating accessory solutions for the postural tendencies and how to medically justify the options. Learning Objectives
About Tricia Henley Tricia Henley, MPT, ATP, is clinical applications manager for The ROHO Group. Tricia specialized in neuro rehabilitation at Baylor Institute for Rehabilitation in Dallas where she gained extensive knowledge in the prescription and training of custom wheelchairs and seating. She also worked as the outpatient wheelchair seating clinic specialist. With The ROHO Group, Tricia presents CEU programs to therapists and DME providers nationally regarding seating, positioning, and pressure imaging. She is an active member of the APTA, RESNA, and Clinician’s Task Force. |
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| Sleep Labs and the Coordination of Care | Timothy Safley |
Tue. Jun 5th 9:30 AM-11:00 AM |
Respiratory & Sleep | |
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Course Description There has been a lot of news about AASM’s and CMS’ approval of sleep labs and HME working under the same PTAN number. Is this another threat to the CPAP/Bi-level business and how can the HME not lose this market share? Learning Objectives
About Timothy Safley Timothy Safley is HME /pharmacy/sleep advisor for the Accreditation Commission for Health Care (ACHC). Tim has over three decades of experience in the respiratory care profession, including 25 years in the HME industry. He was the regional vice president for a national home care company for more than 12 years. He has published several papers on product development and management protocols to enhance the profitability of the HME/pharmacy industry. Tim also has extensive experience guiding HME/pharmacy companies in the start-up phase of several product lines, and with resolving accounts receivable concerns. He serves on several national boards and is an authority is preparing companies for federal, state, and accreditation site visits. |
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| Staffing Your Reimbursement Department for Success | Sarah Hanna |
Wed. Jun 6th 9:30 AM-11:00 AM |
Billing & Reimbursement | |
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Course Description Hiring for success in the HME industry is a constant challenge. The need to find the right person for the right position is a daunting task. Discover personality traits that characterize whether a person is equipped or qualified to serve in your reimbursement department. This session offers an informative look into staffing one of the most critical parts of your operation and how to educate for success. Learning Objectives
About Sarah Hanna Sarah Hanna is vice president of ECS Billing & Consulting, Inc. and is a nationally recognized speaker and consultant on HME reimbursement. She has worked in the billing industry for more than 20 years. Sarah has conducted many training seminars and personal client consultations on proper billing protocols, intake, operational workflow, Medicare coverage guidelines, and billing office procedures for effective accounts receivable collections. She is a recognized VGM Group, Inc. consultant and a member of HomeCare magazine’s Editorial Advisory Board. Sarah has written articles for HME News and HomeCare Magazine on reimbursement. She has been a presenter for AAHomecare and various state and regional conferences, including Medtrade fall and spring. |
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| Standing is Justified | Andy Hicks |
Wed. Jun 6th 7:45 AM-9:15 AM |
Rehab | |
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Course Description This is a practical program describing the medical benefits of standing products. Specific topics will include choosing a stander, how to do a stander evaluation, how to conduct a successful trial, ways to help therapists write good letters of medical necessity, and what to do if there is a denial. Attendees will learn valuable information that will apply for much of complex rehab products and will help them maximize a profitable market segment. This program has been recently submitted, and we expect accreditation from the University of Pittsburgh. Learning Objectives
About Andy Hicks Andy Hicks, ATP, SMS, CAPS, is eastern regional manager for Altimate Medical. Andy earned a degree in occupational therapy at Manchester College and began his career focusing on adaptive equipment for patients with neurological disorders at Sharp Rehab. Later, Andy pursued his interest in adaptive equipment working as a rehab specialist for several rehab equipment suppliers and manufacturers of complex rehab products. Prior to Altimate Medical, he was the western regional manager for The ROHO Group for 10 years. |
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| Strengthen Your Relationship with the Consumer – Strengthen Your Practice | Ann Eubank |
Tue. Jun 5th 11:15 AM-12:45 PM |
Rehab | |
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Course Description This presentation will discuss the HME service delivery process and policies that limit funding. Many HME suppliers are faced with ethical dilemmas when trying to provide the most appropriate equipment and service. As health care professionals it is in our best interest and our customer’s best interest to advocate for policy change. This session will discuss how the HME provider can better partner with the consumer to affect positive policy change, both locally and nationally. This partnership will ultimately result in better business practices and improved customer service. Learning Objectives
About Ann Eubank Ann Eubank, LMSW, OTR/L, ATP, is vice president of community initiatives for United Spinal Association and directs UsersFirst, a program of the United Spinal Association. UsersFirst seeks to increase access to wheeled mobility for all people by empowering consumers and health care professionals. Ann holds an adjunct faculty position at Belmont University School of Occupational Therapy and has been a guest lecturer at Vanderbilt University’s Bioengineering Program and an adjunct faculty member at Washington University in St. Louis. She has been working with people who use wheelchairs for more than 20 years. Anne has developed and presented educational programs nationally and internationally since 1995. |
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| Take a Load Off: The 24/7 Approach to Pressure Management! | Lois Brown |
Tue. Jun 5th 3:15 PM-4:45 PM |
Rehab | |
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Course Description Too often the care for a client who is at risk or has a current or past history of a pressure sore is compromised when equipment recommendations for support surfaces are handled independently of one another. Clients with limited or no sensation are not just at risk in their wheelchair, but also on all other support surfaces. This session will use a “day in the life” model, from bed positioning to wheelchair and back to bed, using objective measures to demonstrate the impact of clinical decision making for power seating and seating systems, alternative solutions for other sitting surfaces, and mattress selection. Learning Objectives
About Lois Brown Lois Brown, MPT, ATP/SMS, is a physical therapist with 20 years experience, and the rehab clinical education specialist for Invacare Corporation. Her professional experience includes adult and adolescent rehab and wheeled seating and mobility in several wheelchair clinics in Philadelphia. Lois also has extensive experience in working with clients with brain injuries, other neuromuscular diseases, developmental disabilities and pressure management. She has presented at national and international conferences on wheeled seating and mobility and assistive technology, including the International Seating Symposium, European Seating Symposium, and RESNA conference. Lois has been published in a variety of rehab publications. |
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| Ten Ways the Industry and its Technology Will Change Forever in 2013 | Chris Watson |
Wed. Jun 6th 7:45 AM-9:15 AM |
Executive & Business Operations | |
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Course Description In the next year, the HME industry will go through some of its most dramatic changes ever. From competitive bidding to the ICD-10 diagnosis codes implementation and a rapidly evolving ecosystem that is electronically connected, these changes will require providers to deepen their focus on technology strategies. The lines between the traditional HME and other providers are blurring. Contracts and connections with provider networks will become more important. At the same time, the pace of consolidation is rapidly increasing. To position your business for strategic moves and to stay a part of the home care system, attend this session to learn about how the market is shaping up and what your mission-critical operating technologies need to support. Learning Objectives
About Chris Watson Chris Watson serves as chief marketing officer for Brightree where she is responsible for marketing, brand management, and product management. Chris has nearly 20 years of experience across all aspects of strategic marketing and sales channel development, including corporate and product positioning, channel development, and demand generation for global enterprise and early stage software companies. Prior to Brightree, she served as vice president of Marketing and Business Development at TerraGo Technologies where she led the company's global marketing and partnering strategy, helping the company double its growth during the past two years. She also served as vice president of Worldwide Marketing and Investor Relations for S1 Corporation where she was a part of the executive team that drove company growth from a $20 million financial services firm to a $400 million packaged mission critical software provider. Chris holds a bachelor’s degree from the University of Alabama. |
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| Ten Ways to Improve Any Process/Workflow and Get Results That Last | Chris Calderone |
Wed. Jun 6th 3:45 PM-5:15 PM |
Executive & Business Operations | |
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Course Description Have you struggled with getting movement on a process improvement effort? Do you and your team keep coming back to the same old issues again and again? Chances are you are making one (or more) of the common mistakes associated with stalled process improvement efforts. Whether you are trying to improve intake, delivery, confirmation, inventory/purchasing, or a billing process, understanding effective and proven process improvement techniques can help ensure your success. Our approach is focused on improving efficiency, productivity, and process performance. Learning Objectives
About Chris Calderone Chris Calderone is founder and managing partner of the Lean Homecare Consulting Group, LLC, a health care consultancy firm that focuses on HME providers and home health care providers. The LHCCG specializes in process assessment, workflow optimization tactics, lean thinking training and applications, process redesign, change management, warehouse/distribution efficiency, and strategic planning. Chris is known for his special expertise in home health, hospice, HME distribution operations, multi-disciplinary out-patient clinics, and home medical equipment operations, and is a nationally recognized health care speaker and author. He has also written several articles in HME News and Homecare Magazine on quality and performance improvement topics relating to HME providers. His clients range from small, home health and medical equipment businesses, to large, integrated health care delivery systems. |
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| The Business of Therapeutic Support Surfaces (Invacare) | James Cocuzza |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description The need to diversify business and enter into new product lines is more important now than ever before. Therapeutic support surfaces provide an added value to your business, patients and referral sources. The purpose of this program is to identify the different functionalities, modalities and characteristics of therapeutic support surfaces and provide an overview of the support surface market, who qualifies and other factors that affect the care of pressure ulcers. Learning Objectives
About James Cocuzza James Cocuzza has more than 20 years of extensive experience in the support surface market. He has been with Invacare Corporation for more than five years and has been a crucial part of the TSS business. He has spoken to physicians, clinicians, and therapists about the importance of therapeutic support surfaces. |
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| The Continuum of Products and Solutions for the COPD Patient | Mary Schreck |
Tue. Jun 5th 3:15 PM-4:45 PM |
Respiratory & Sleep | |
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Course Description COPD is the third leading cause of death in the U.S., with 24 million afflicted and 12 million people diagnosed. The attendees will receive a review of COPD, current practices and components of care. This program will also review COPD staging, solutions that relate to the COPD progression and tools to help the DME grow and be successful in today’s market. Learning Objectives
About Mary Schreck Mary Schreck is senior U.S. marketing manager of the Home Respiratory Group for the Home Respiratory Division of Philips Respironics. She has been with Respironics for 18 years in a variety of roles. She works mainly with home care providers and key opinion leaders in the home non-invasive ventilation and home oxygen markets. She has bachelor’s degree in marketing management from Penn State University. |
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| The Power of Access Across the Lifespan | Amy Morgan |
Wed. Jun 6th 7:45 AM-9:15 AM |
Rehab | |
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Course Description Unfortunately, many people living with physical limitations lack functional mobility and control of their surroundings. As a rehab team, we can help consumers regain control of their life through assistive technology. This session will help clinicians and providers make neurological and physical observations to determine the most appropriate access method for functional power wheelchair driving. Beyond driving, various options for controlling the environment will also be discussed. Client case studies will be used to demonstrate possible solutions for individuals across the lifespan. Learning Objectives
About Amy Morgan Amy Morgan is the national clinical education manager for Permobil, Inc. and has been involved in wheelchair seating her entire career. Amy worked for Cincinnati Children’s Hospital where she was involved in both outpatient and inpatient settings. She has presented lectures both nationally and internationally and is an active member of RESNA and the APTA (Pediatrics and Neurology Section Member). |
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| The Safe Bathing Market is Growing: Are You Ready? | Jason Williams |
Thu. Jun 7th 1:30 PM-3:00 PM |
Accessibility | |
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Course Description This presentation will discuss safety issues in the home and opportunities to grow your business while providing a solution to a safety problem. Learning Objectives
About Jason Williams Jason Williams is dealer sales manager for Best Bath. He has 15 years of experience in sales, marketing, management, and business development. |
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| THE SEALS: Building a Winning and High Performance HME Sales Force | Michael Sperduti |
Tue. Jun 5th 9:30 AM-11:00 AM |
Sales & Marketing | |
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Course Description HME owners and sales managers are facing the toughest times in our industry’s history. The effectiveness of your sales team has never been more important, yet the majority of HME companies have ineffective sales people using tired old sales strategies that aren’t working. This is a no-nonsense, tell-it-like-it-is session that will serve as a wake up. Learning Objectives
About Michael Sperduti Michael Sperduti is president and CEO of Emerge Sales and has gained national recognition for his expertise in building world-class businesses and revitalizing underperforming firms. A leading authority on business psychology, Michael is a pioneer and leading producer of customized high impact online training and webinar events. He is a high powered coach, trainer and speaker. Michael’s client list includes Medtrade, HME News, VGM, HME Business Summit, NEMED, GE Healthcare, McKesson and hundreds of others. |
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| To Bill or Not to Bill: A Guide to Billing Wheelchair Accessories | Jim Stephenson |
Thu. Jun 7th 10:45 AM-12:15 PM |
Billing & Reimbursement | |
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Course Description This session will explore which options/accessories can be billed, in addition to the manual and power wheelchair base at initial purchase. Appropriate coding and justification for billable options/accessories will be presented. Learning Objectives
About Jim Stephenson Jim Stephenson, CMC, is rehab reimbursement and coding manager at Invacare Corporation where he works closely with the rehab product management, government relations, marketing, and education departments. He is responsible for assisting providers with their coding and billing inquiries, staying abreast of the many changes in the rehab industry and providing support to the Invacare sales and customer service staff. He is the primary presenter of the rehab reimbursement portion of the Clinical and Reimbursement Education Series (CARES) program and provides the reimbursement content on Invacare’s policy and funding website. Jim is a member of the DME MAC Advisory Committee for Regions B, C and D and sits on the editorial advisory boards for several national coding publications. He is certified as a medical coder. |
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| Train the Delivery Techs: Paperwork to Bill By | Sarah Hanna |
Thu. Jun 7th 1:30 PM-3:00 PM |
Billing & Reimbursement | |
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Course Description Training is an eight-letter word that can be the bane of an organization’s existence. But let’s face it: without it we are on a fast pace to inefficiency, errors, billing denials and audit take backs. We focus on intake and billing, but how do our delivery techs affect our cash flow and DSO? A fully trained delivery technician equals a well-educated patient/caregiver and compliant paperwork. Compliant paperwork saves companies in pre-pay and post pay audits. One of the most frequent reasons for Medicare take backs and lack of payment from pre-pay audits is insufficient or no proof of delivery, which is just one of the many reasons why we need to provide our delivery personnel with the paperwork training they deserve. Learning Objectives
About Sarah Hanna Sarah Hanna is vice president of ECS Billing & Consulting, Inc. and is a nationally recognized speaker and consultant on HME reimbursement. She has worked in the billing industry for more than 20 years. Sarah has conducted many training seminars and personal client consultations on proper billing protocols, intake, operational workflow, Medicare coverage guidelines, and billing office procedures for effective accounts receivable collections. She is a recognized VGM Group, Inc. consultant and a member of HomeCare magazine’s Editorial Advisory Board. Sarah has written articles for HME News and HomeCare Magazine on reimbursement. She has been a presenter for AAHomecare and various state and regional conferences, including Medtrade fall and spring. |
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| Un-complicating Custom Seating - Comfort Company | Steven Dufresne |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description This session will focus on the Comfort Company’s all new custom seating line. Two years of solid work has produced a line of custom seating that is different than any other custom seating system on the market. Steven will be showing how this line is different and how it will make your life easier. Learning Objectives
About Steven Dufresne Steven Dufresne is the director of product management for the Comfort Company. He began his career with the Comfort Company as a territory sales manager and immediately established himself as one the highest producing sales reps within the company. He is now focused on building the Comfort Company’s high end rehab products into an innovative, cutting edge product line. |
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| Understanding Everyone's Role in Audits | James Herren |
Tue. Jun 5th 3:15 PM-4:45 PM |
Billing & Reimbursement | |
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Course Description By now most people know who is auditing, but do you know WHY you are being audited? James Herren will walk you through the CMS rationale for auditing and how the supplier fits into this picture. From the CERT contractor to the DME MACs and all groups in between, the more you know why, the better equipped you are to deal with it. This presentation will discuss how you can be better prepared for audits, and what the future may hold. Learning Objectives
About James Herren James Herren offers expert advice on Medicare issues, including audit preparation, compliance concerns, and documentation control. He is available for in-person or teleconference consulting. James worked for CIGNA Government Services on the Region D DMERC, Part B – North Carolina, Tennessee, Idaho, and the Jurisdiction C DME MAC contracts. His last role with the contractor was with the Provider Outreach and Education (POE) Department for Jurisdiction C. |
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| Updates in Rehab Shower Commode Chairs (Raz Design) | Nelson Pang |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description Participants will learn how to optimize positioning, pressure reduction and comfort for improved bowel and hygiene management of the rehab client. Learning Objectives
About Nelson Pang Nelson Pang is president of Raz Design Inc. Nelson is a professional mechanical engineer with 30 years of experience working with manufacturers of rehab and home health care equipment. |
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| Washington Update – Focus on Oxygen, Power Mobility and Fraud and Abuse | Cara Bachenheimer |
Tue. Jun 5th 11:15 AM-12:45 PM |
Regulatory & Legislative | |
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Course Description You’ll get the latest update on changes to federal Medicare policies for home oxygen, power wheelchairs and other DME items. Learn how changes proposed by congress or being considered by CMS will impact your business and your patients. Learn what you can and cannot do, how and what you need to do, and more. Get the latest on CMS’ demonstration project for power mobility claims, the industry’s proposal to create a separate benefit category for complex rehab power wheelchairs, and the industry’s proposal to reform how Medicare pays for home oxygen therapy. Get the latest from congress as it considers Medicare fraud and abuse initiatives, what the industry is actively supporting on Capitol Hill and with CMS. Learning Objectives
About Cara Bachenheimer Cara Bachenheimer is senior vice president of government relations at Invacare Corporation. Cara has a Juris Doctor degree from Georgetown University Law Center and a Bachelor of Art degree from Trinity College. Before joining Invacare, Cara was with the law firm of Epstein, Becker & Green where she represented health care clients in legal and regulatory matters arising under Medicare, Medicaid, and other third party payment programs as well as health care fraud issues. Prior to that, Cara spent more than 10 years with national associations representing the HME industry, focusing on government relations. |
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| What is a Patient Communication and Payments System (PCPS)? - (Patientco) | Kurt Lovell |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description Your patients owe you money - a lot of money. And 74 percent of them are “willing and able” to pay you what they owe you. But, you need to be prepared to communicate with each patient uniquely, based on his or her preferences and facilitate payments using a multitude of mediums and payment types. During this session, we'll explore what Patientco has learned about patient preferences, how you can apply what you learn and where a PCPS comes into consideration. Learning Objectives
About Kurt Lovell Kurt Lovell is responsible for Patientco's strategic partnerships, product development and client satisfaction. By leveraging his background in finance with PricewaterhouseCoopers and his software and automation experience, Kurt and his team have developed the first Patient Communication and Payments System (PCPS). Patientco's PCPS was built for patient payments and is fast becoming an integral part of health care's lexicon. |
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| What My HME Retail Should Look Like in Three Years | Jim Greatorex |
Wed. Jun 6th 7:45 AM-9:15 AM |
Sales & Marketing | |
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Course Description This presentation will discuss what the HME retail vision should be to continue to grow revenue now and in the future: what product categories have the best potential, how to market new products to new referrals and customers, and how to get clinicians to refer retail customers to you. The opportunities are numerous and those with the proper vision will have the opportunity to cash in as America ages. Learning Objectives
About Jim Greatorex Jim Greatorex just completed his 30th year in the HME industry. In 1988, he started Black Bear Medical, which has grown to include three stores and 33 employees in Maine and New Hampshire. Jim was selected by his peers in New England to be the president of NEMED (New England Medical Equipment Dealers), serving in that role until June 2007. He has been very active in lobbying in Washington for the industry. Jim and his partners have developed a successful retail division for Black Bear Medical and he speaks all over the country sharing HME retail successes with others. |
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| YOUR HEAD IS No. 1: Discovering the Secrets! | Bengt Engstrom |
Tue. Jun 5th 9:30 AM-11:00 AM |
Rehab | |
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Course Description Most of what we change in sitting is done subconsciously. We seldom think of what we change. How do we sit and why? A more important question is how can we create comfort and function for the user and decrease long-term injuries? This presentation will cover how we compensate and how you use your body to achieve what you need, comfort and function. How users differ and what different user groups may need will also be discussed. Learning Objectives
About Bengt Engstrom Bengt Engström has been a physiotherapist, lecturer, author, and design consultant since 1990. He is also a freelance seminar presenter and together with his wife, Anita, OT, own Engström Concept. Their business is to publish and sell books written by Bengt and to present seminars worldwide about seating and wheelchair adaptation. They run a private center for education in Stallarholmen, Sweden for professionals to attend seating and wheelchair programs. |
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