Speakers and Courses for 2012
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| Course Name | Speaker | Date | Track | |
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| 10 Ways the Industry and Its Technology Will Change Forever in 2013 | Chris Watson |
Wed. Jun 6th 7:45 AM-9:15 AM |
Executive & Business Operations | |
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Course Description In the next year, the HME industry will go through some of its most dramatic changes ever. From Competitive Bidding to the ICD-10 diagnosis codes implementation and a rapidly evolving ecosystem that is electronically connected, these changes will require providers to deepen their focus on technology strategies. The lines between the traditional HME and other providers are blurring. Contracts and connections with provider networks will become more important. At the same time, the pace of consolidation is rapidly increasing. To position your business for strategic moves and to stay a part of the home care system, attend this session to gain new intelligence about how the market is shaping up and what your mission-critical operating technologies need to support. Learning Objectives
About Chris Watson Chris Watson serves as Chief Marketing Officer, where she is responsible for marketing, brand management and product management. She has nearly 20 years of experience across all aspects of strategic marketing and sales channel development, including corporate and product positioning, channel development and demand generation for global enterprise and early stage software companies. Prior to Brightree, Watson served as VP of Marketing and Business Development at TerraGo Technologies, where she led the company's global marketing and partnering strategy, helping the company double its growth during the past two years. She also served as VP of Worldwide Marketing and Investor Relations for S1 Corporation where she was a part of the executive team that drove company growth from a $20 million financial services firm to a $400 million packaged mission critical software provider. Watson has also served various marketing leadership roles at GEAC, Intergraph, Bomgar and Ketchum. She holds a BA degree from the University of Alabama. |
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| 10 Ways to Improve Any Process/Workflow and Get Results That Last | Chris Calderone |
Wed. Jun 6th 3:45 PM-5:15 PM |
Executive & Business Operations | |
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Course Description Have you struggled with getting movement on a process improvement effort? Do you and your team keep coming back to the same old issues again and again? Chances are you are making one (or more) of the common mistakes associated with stalled process improvement efforts. Whether you are trying to improve intake, delivery, confirmation, inventory/purchasing, or a billing process, understanding effective and proven process improvement techniques can help ensure your success. Our approach is focused on improving efficiency, productivity, and process performance. Learning Objectives
About Chris Calderone Chris Calderone is the founder and managing partner of the Lean Homecare Consulting Group, LLC, a healthcare consultancy firm that focuses on HME providers and home health care providers. The LHCCG specializes in process assessment, workflow optimization tactics, lean thinking training and applications, process redesign, change management, warehouse/distribution efficiency, and strategic planning. Chris started in the HME business in 1993 and has worked for both non-hospital based HME and hospital based HME companies. Chris a veteran of the United States Army, holds a B.A. in healthare management from Spring Arbor University, a MBA from the University of Phoenix, and a master’s degree in organizational management from Spring Arbor University. Chris is known for his special expertise in home health, hospice, HME distribution operations, multi-disciplinary out-patient clinics, and home medical equipment operations. Chris is a nationally recognized health care speaker and author. Chris has presented to many national audiences at trade shows and annual conferences. He has also written several articles in HME News and Homecare Magazine on quality and performance improvement topics relating to HME providers. His clients range from small, home health and medical equipment businesses, to large, integrated health care delivery systems. Additionally, LHCCG assists healthcare trade associations, physician practices, and other allied healthcare providers with a wide range of services. |
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| ABNS Let's Review These Again! | Peggy Walker |
Thu. Jun 7th 9:00 AM-10:30 AM |
Billing & Reimbursement | |
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Course Description Discussion of back ground of ABNs and why they were developed - The speaker will apply example billing with correct modifiers to be used for free upgrades as well as billable upgrades. The discussion will include proper modifier useage as well. Learning Objectives
About Peggy Walker Peggy has been the Billing & Reimbursement Advisor for US Rehab/VGM for over 14 years. She assists US Rehab/VGM members with pre-pay review of Rehab and other Medicare/Medicaid/Private insurance issues. She works with new and existing VGM group providers to assist them in completing the NSC 855S form. She worked with the Region C DMERC as lead nurse in Post Pay review and assisted with development of coverage criteria for many different medical policies. She serves as the Education A Team Leader for the Jurisdiction C Council, a member of CRMC ( Rehab Council for AAH), member of Jurisdiction D NSC DAC (DMERC Advisory Council) & Region A & Bs POE (provider outreach and education team). She is very active with state associations, state Medicaid, manufacturers, and private pay insurances in education of the payer sources for all types of DME. She also offers Community Forums to educate referral sources about their responsibilities in the documentation process. She presents at state associations on numerous subjects: Respiratory (Oxygen, C-PAP, RAD) ; Documentation required in your files; Mobility Assist Equipment; Power Mobility; Probe review Audits (pre and post pay) ; ABNs; Repairs; and the NSC process. She has been very much involved in current issues and has taken the lead on CMS hot spots such PECOS, National Supplier Clearing House, and the new “look back” documentation requests from post pay independent contractors. |
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| Access for ALL: Easy to High Tech EADL's | Tom Nikola |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description This session will educate and inform the antendee of the many different types of Assistive Technology and Electronic Aids for Daily Living and will provide solutions and ideas for all life care situations. Learning Objectives
About Tom Nikola 13 years experience with Assistive Technology & ECU’s, sales, installation and programming. |
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| Advertizing Buzz Words - What They Mean to HME/DME Retail Business | Bill Stelzer |
Thu. Jun 7th 3:15 PM-4:45 PM |
Sales & Marketing | |
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Course Description This course will focus on helping you develope and implement and effective marketing/advertising program with long lasting results. You will learn why terms like Reach, Frequency, Top of Mind Awareness and others are extremely important to you. But most importantly this program will show you how to get the results you want with your marketing and advertising program. Learning Objectives
About Bill Stelzer Bill Stelzer, best known as the entrepreneurial general manager of Green Bay (Wis.) Home Medical Equipment, has joined the VGM Group Inc.’s newest alliance, Accessible Home Improvement of America, as a home modifications coach and HME consultant. “Bill recently retired and we are thrilled to have him on board with us. Not only does he bring extensive knowledge of rehab, respiratory and HME to the table, but he initiated and developed a home modification to meet medical needs program at Green Bay,” said Jerry Keiderling, president of AHIA and U.S. Rehab. Stelzer was general manager of Green Bay for 11 years, during which time they increased net sales from $1.5 million to $6 million during a 10-year period, while decreasing Medicare/Medicaid/insurance contracting billings from more than 90 percent to less than 50 percent of Green Bay’s business. They also increased retail sales by more than 1,200 percent, and decreased accounts receivable days outstanding from more than 100 to less than 35 during the past five years. They also increased and developed a complex rehab program and product line. Stelzer received a bachelor’s in business administration from Marian College, Fond du Lac, Wis., has a Master of Coaching Certification through the Healthcare Partnership, a character education teacher/trainer certification through the Josephson Institute. He is a Licensed Respiratory Care Practitioner in Wisconsin, is a certified cardiac exercise technologist, and previously was a registered cardiac/vascular ultrasound technologist. Prior to his HME career, Stelzer was Director of Rehab Services at Beaver Dam Community Hospitals, where he developed mobile ultrasound testing programs for several hospitals, and designed, built and staffed a full-service in/outpatient physical rehabilitation services program. Active in his community, he also served more than ten years on the boards of the Beaver Dam United School District (elected position) and the Beaver Dam YMCA. |
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| Basic Mobility Assist Equipment | Peggy Walker |
Tue. Jun 5th 11:15 AM-12:45 PM |
Billing & Reimbursement | |
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Course Description Discussion of basic MAE and documentation requirements as well as modifiers needed and how to process and follow up on billing of MAE items. Learning Objectives
About Peggy Walker Peggy has been the Billing & Reimbursement Advisor for US Rehab/VGM for over 14 years. She assists US Rehab/VGM members with pre-pay review of Rehab and other Medicare/Medicaid/Private insurance issues. She works with new and existing VGM group providers to assist them in completing the NSC 855S form. She worked with the Region C DMERC as lead nurse in Post Pay review and assisted with development of coverage criteria for many different medical policies. She serves as the Education A Team Leader for the Jurisdiction C Council, a member of CRMC ( Rehab Council for AAH), member of Jurisdiction D NSC DAC (DMERC Advisory Council) & Region A & Bs POE (provider outreach and education team). She is very active with state associations, state Medicaid, manufacturers, and private pay insurances in education of the payer sources for all types of DME. She also offers Community Forums to educate referral sources about their responsibilities in the documentation process. She presents at state associations on numerous subjects: Respiratory (Oxygen, C-PAP, RAD) ; Documentation required in your files; Mobility Assist Equipment; Power Mobility; Probe review Audits (pre and post pay) ; ABNs; Repairs; and the NSC process. She has been very much involved in current issues and has taken the lead on CMS hot spots such PECOS, National Supplier Clearing House, and the new “look back” documentation requests from post pay independent contractors. |
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| Bed Design and Safety Requirements: What You Should Know About The Products You Buy For Your Patients | Mike Sedlak |
Wed. Jun 6th 2:30 PM-3:30 PM |
Products & Technology | |
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Course Description The home medical bed business is often considered the most basic of the home medical equipment products and services, yet it typically serves a medically complex and often fragile patient population. Bed design, proper utilization, provider protocol, patient/caregiver training, clinical and safety understanding, and managing risk are all elements of a quality home bed program. This symposium focuses on three key areas critical to operating a successful, safe, and operationally sound home bed program. Learning Objectives
About Mike Sedlak Mike Sedlak, BBA, MBA is the Global Product Development Manager for Invacare Corporation, the world's leading manufacturer and distributor of home medical, rehabilitation and respiratory equipment. Sedlak has been with Invacare since January, 2004 concentrating on the Bed and Support Surface lines for the Homecare and Institutional Divisions. He is well-versed on the various aspects of the FDA’s Guidelines concerning bed rail entrapment as well as the technical aspects, administrative, and clinical features and benefits of therapeutic support products, beds and patient transport. |
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| Behind the Wizard’s Curtain: How SEO, SEM, SMO Really Works | Christina Throndson |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description Does marketing your website on the Internet make you feel like Dorothy trying to navigate through Oz? This presentation will lead you straight down the yellow brick road using optimized paid and organic search marketing, search-friendly content and an engaging social media presence. Reach your Emerald City where the very users looking for your unique services can easily find you and explore your website. We’ll also pull back the wizards curtain to reveal the tricks of SEO, SEM and SMO for increased traffic and revenues on your website. Learning Objectives
About Christina Throndson Christina Throndson – Web Marketing Manager. Christina joined VGM in 2004. She has a background in the Home Medical Equipment industry as she was formally part of VGM’s Homelink division for three years. Christina is educated in New Media Marketing and Search Engine Marketing. These focuses allow her to analyze customers’ websites and provide ideas and solutions to drive additional traffic to their sites for increased revenues. |
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| Beyond Efficiencies - Workflow and Business Process Management | Ester Apter |
Thu. Jun 7th 3:15 PM-4:45 PM |
Executive & Business Operations | |
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Course Description What is Workflow / BPM? Learn how lean processes and workflow create efficiencies and what electronic workflow can do for your business. See how easy it is to get started managing your business processes, optimizing your processes and tracking those processes with powerful yet simple tools. Learning Objectives
About Ester Apter Esther Apter founded Healthcare Management Solutions Inc. (HMS), a full-service medical billing company in 1993. Then in 2002 she formed MedFORCE Technologies Inc., a software company that develops paperless software solutions. Esther has been in healthcare for over 22 years, 20 of which have been in the HME field. Her vast knowledge of the industry has led her to develop a proprietary billing application which is in use at HMS and a complete paperless office software solution and WorkFLOW management software, which is available through MedFORCE. |
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| Bringing Value to Your Referral Sources - Partnering with Hospitals | Alan Morris |
Thu. Jun 7th 10:45 AM-12:15 PM |
Executive & Business Operations | |
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Course Description This program is designed to help the HME provider better understand provisions within the Affordable Care Act that impact the hospitals they work with. Understanding these provisions leads the way toward modeling an HME operation in a way that maximizes value to the hospital, and ensures a more strategic partnership to one of your largest referral sources. This session will provide the information necessary to put you in position to shape your operation in a way that can maximize your referrals. Learning Objectives
About Alan Morris Alan Morris is director of alternate care programs with VGM Group, Inc., a member-service organization representing thousands of HME/DME, Rehab, Home Health Nursing, IV Therapy and Orthotics and Prosthetics providers in all 50 states. Alan is responsible for developing programs to prepare HME providers for the ever-changing environment, as well as programs for other sectors of the home healthcare arena. Alan’s prior projects have included educating providers on important legislative and regulatory issues. With an extensive background on DMEPOS Competitive Bidding (and the recent MIPPA legislation), Accountable Care Organizations, Health Care Reform, Oxygen Regulations, Surety Bond issues, and PECOS, Alan has presented numerous seminars and assisted hundreds of providers on compliance issues. Alan received a Bachelor's Degree in Business from Ferris State Universtity, and was previously employed as Head Golf Professional for Overland Park Golf Club. |
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| Business Owners Survival Strategies: Just for the BOSS! | Louis Feuer |
Tue. Jun 5th 3:15 PM-4:45 PM |
Executive & Business Operations | |
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Course Description This session would bring together owners who all have a major vested interested in the success and survival of their company. Learning Objectives
About Louis Feuer Louis Feuer, MA, MSW is president of Dynamic Seminars & Consulting, Inc offering sales, marketing and customer service expertise to the healthcare industry since 1977. He writes a monthly column in HomeCare Magazine, serves on the Accreditation Review Committee for HQAA, published more than 300 articles on professional development issues and continues to lecture extensively throughout the US. Louis’ DSC Teleconference Series has presented more than 150 teleconferences for the healthcare industry since 2001. He is also the founder of the Med Comment Center specializing in helping home care companies with new ways to gain customer feedback. Some of his most notable clients include: American Health Insurance Plans where he is the author and consultant for all their industry customer service programs, VGM as the sales and marketing advisor for their members, and a consultant to Brightree as they develop and create their new referral source management tool. Louis continues to lecture extensively - with clients for his seminars and training products coming from throughout US, Canada and Europe. Louis is known for his ability to educate, motivate and entertain in one dynamic program. |
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| Choosing the Right Marketing Components to Create Retail Sales Opportunities | Wendell Martens |
Thu. Jun 7th 9:00 AM-10:30 AM |
Sales & Marketing | |
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Course Description Learn how to create and implement the marketing and advertising components on a limited budget that will best generate cash sales in your market. Presentation will discuss how to utilize the right incentives in your marketing and advertising components to generate patient and customer awareness and response. Then the presenter will discuss how to best deliver your message through a 4-tier marketing plan by planning up to a 12-month schedule to increase public awareness and generate sales. The proven components discussed have generated $300,000 to $850,000 in annual sales for the presenter’s company locations. Learning Objectives
About Wendell Martens 1975 Kansas State University Graduate 1977-81 National Sales Leader syndicating shopping centers for Profesco, subsidiary of John Hancock Mutual Life Ins. Co. 1981-88 President, Investment Property Management Group - syndicating, financing and managing shopping centers and office buildings in 8 states; Wichita Wind (farm club for the Edmonton Oilers); Rent It All (rent to own stores); restaurants and clubs. 1988-89 Wrote marketing and business plans for CPG, Rent-A-Center, Popingo, Marina and HME companies. 1989-95 Formed Medmarco that grew from one HME & closed pharmacy location to a public company traded on small cap NASDAQ. Began developing retail comfort products beginning with 2nd generation memory foam toppers to ease pressure point pain for chemotherapy patients and then expanded into sleep systems. Set-up retail ergonomic retail displays in Medmarco showrooms averaging $300,000 annually per location. 1996-2007 Developed multiple sleep systems and opened 5 Preferred Sleep Solution stores generating up to $250,000 a month in sales. 2009 to Present developed and formed Sleep & Wellness Centers to offer retail dealerships to HME operators to sell retail ergonomic products based on patients' symptoms to help them sleep, sit, travel, work, and recover. |
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| Compliance with Accreditation and Regulatory Requirements | Mary Ellen Conway |
Wed. Jun 6th 7:45 AM-9:15 AM |
Regulatory & Legislative | |
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Course Description Today’s DME Supplier needs to be an expert at managing compliance with many things, from the ever-changing regulations to their on-going accreditation. Review the most problematic requirements suppliers face and learn ways to manage them proactively. Learning Objectives
About Mary Ellen Conway Mary Ellen Conway is a nurse health care consultant with over 25 years expertise in management throughout the health care continuum. As the President of Capital Healthcare Group, she is known for her special expertise in operations and regulatory compliance issues in the acute care setting as well as in the post acute arena, from physician practice, home health, hospice, medical equipment, to supplemental staffing and accreditation. Ms. Conway is qualified as a legal expert in home health and has served on the faculty of both Georgetown University and Catholic University’s Schools of Nursing. She is a nationally recognized and requested health care speaker and author. She is a member of several advisory and educational boards including the Medtrade Educational Advisory Board. |
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| Customer Service Upselling: Providing Better Care and More Profits on Every Call | Michael Sperduti |
Wed. Jun 6th 9:30 AM-11:00 AM |
Sales & Marketing | |
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Course Description Mike Sperduti is on a mission to help HME companies make Sales their number one focus and core competency. This session is about seizing the power of your customer service team. Learn the latest skills and techniques to strengthen existing referral source and patient relationships provide additional value with confidence, and close more business at higher margins. You have a good service team in place. They're smart, care bout patients, understand the products, insurance savvy, and good problem-solvers. However, trying to motivate them to turn an intake or patient service call into a sales opportunity can be a struggle. You've asked them time and again to be more pro-active in upselling opportunities. Too often they push back. They tell you they don't want to appear pushy, aggressive or sound 'salesy'. They feel it's not their role, or they claim they don't have the time. The challenge you face is customers want, need and expect more. They want your team to understand their unique challenges and provide better patient care. And unless your people are asking the right questions, it's costing your organization a ton of money that you cannot afford to lose in the new era of competitive bidding and lower margins. DON”T miss this session! Learning Objectives
About Michael Sperduti Michael Sperduti is President and CEO of Emerge Sales and has gained national recognition for his expertise in building world-class businesses and revitalizing underperforming firms. A leading authority on business psychology, he is a master of cold calling and salesmanship and unwavering in his dedication to peak performance. He is a pioneer and leading producer of customized high impact online training and webinar events. HME News has called him a “Master Salesman in the HME industry” and more than 1000 HME companies and thousands of representatives are using his cutting edge sales techniques and market research. Michael is a high powered coach, trainer and speaker. Industry leaders have turned to Michael Sperduti for his highly effective and straight forward approach. Sperduti's list of client organizations include Medtrade, HME News, VGM, HME Business Summit, NEMED, GE Healthcare, McKesson and hundreds of others. |
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| DME MAC Updates | James Hardiman Erika Williams |
Wed. Jun 6th 7:45 AM-9:15 AM |
Billing & Reimbursement | |
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Course Description The Provider Outreach and Education staff from the DME Medicare Administrative Contractors and the National Supplier Clearinghouse (NSC) will discuss the latest changes in Medicare billing and coverage for DMEPOS. We will also provide an overview of educational events and resources. Time will also be allowed for questions and answers from session attendees. Learning Objectives
About James Hardiman Jim Hardiman is an Outreach Specialist with NHIC, Corp., Jurisdiction A Durable Medical Equipment Medicare Administrative Contractor (DME MAC). NHIC processes Medicare claims for durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) for beneficiaries residing in the following states: Connecticut, Delaware, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, and Washington D.C. Jim has more than 16 years of experience with the DMEPOS Medicare line of business, including his current position with the Outreach and Education Team. Jim has come to NHIC from the previous DMERC contractor, HealthNow NY Inc. Some of the areas he worked in include Technical Services and Reconsideration/Hearings. His past experience with these areas has given him the ability to gain extensive knowledge of the Medicare policies and procedures as they relate to the Durable Medical Equipment, Prosthetic, Orthotic and Supply industry. About Erika Williams As Ombudsman for the National Supplier Clearinghouse (NSC), |
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| Effective Management of the Home Oxygen Dependant COPD Patient | Bob Messenger |
Thu. Jun 7th 1:30 PM-3:00 PM |
Respiratory & Sleep | |
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Course Description Proposed penalties for acute readmissions are increasing the pressure on hospitals to ensure that discharged COPD patients remain healthy and at home. Unfortunately this patient group presents several challenges; they are difficult to educate and they are highly non-compliant with prescribed therapy. This presentation will review the benefits of oxygen therapy in COPD and will discuss methods that have been shown to effectively improve patient compliance and reduce hospital readmissions. Learning Objectives
About Bob Messenger Bob Messenger is the Manager of Respiratory Education for the Invacare Corporation. Invacare is the world's leading manufacturer and distributor in the home medical, rehabilitation and respiratory equipment markets. Messenger has been with Invacare since 2001 and prior to his current position, served as the Sleep Therapy Product Manager. His 30 plus year respiratory career includes acute care as well as operational and ownership experiences in both homecare and sleep diagnostics. He has served on the faculty and as an advisor for the Respiratory Care Program at Cuyahoga Community College. Prior to joining Invacare he was a Clinical Specialist and Supervisor of Clinical Education at university affiliated MetroHealth Medical Center in Cleveland, Ohio. Bob’s research has resulted in numerous publications in trade and professional journals and he lectures on a variety of respiratory and sleep related topics. |
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| Effective Ongoing PAP Patient Follow Up | John Durkee |
Wed. Jun 6th 3:45 PM-5:15 PM |
Respiratory & Sleep | |
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Course Description A review of VGM Member's use of technology to enhance patient communication Learning Objectives
About John Durkee Currently Vice President, Sales, for medSage Technologies. John's experience in HME has included direct sales, sales management, sales training and focus on new product/service introduction. |
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| Expanding Your Bariatric Powered Mobility Tool Kit | Jerry Traylor |
Tue. Jun 5th 3:15 PM-4:45 PM |
Rehab | |
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Course Description Providing powered mobility for bariatric clients can result in unique challenges not commonly faced when working with non-bariatric clients. This presentation will identify some of those challenges and suggest ways to successfully accommodate the client’s needs. Learning Objectives
About Jerry Traylor Jerry Traylor has worked in product design and development at Leisure-Lift since 1987. He holds a Bachelor’s degree in Education and a Master’s degree in Industrial Education. He lectured at Emporia State University in the mid 1980s, and has also been a member of the ANSI/RESNA Wheelchair Standards Committee. |
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| From Seed to Sale: Seeing Dramatic Growth and Green in Your HME Website | Jeremy Kauten |
Thu. Jun 7th 1:30 PM-3:00 PM |
Sales & Marketing | |
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Course Description If there is anything we do well here in Iowa, it’s growing a healthy, rich crop from seed to sale. What we mean is taking an idea such as your company branding or focus and growing that idea into a healthy, functional website producing high revenues for your company and satisfying your customers very specific needs. This presentation will walk you through how to establish company branding throughout your website and give your customers a site they can easily navigate through, while giving them the exact information and products they are looking for. Grow your HME site to its full potential and produce the information your targeted audience is looking for. Learning Objectives
About Jeremy Kauten Jeremy joined VGM Forbin in 1997. He manages the day-to-day business functions and identifies, develops and directs the implementation of the company’s business strategy. Jeremy has developed a reputation for delivering effective and timely solutions to HME businesses looking to enhance their online presence. He is a frequent speaker in the HME industry on topics relating to consumer uses of the Internet and search optimization. |
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| Funding, Policy, Coding and the Clinical Paradigm | Gerry Dickerson Greg Packer |
Thu. Jun 7th 9:00 AM-10:30 AM |
Rehab | |
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Course Description This course will identify funding, coding and policy changes that impact consumers, suppliers and therapists. issues that impact service provision and consumer outcomes will be discussed Learning Objectives
About Gerry Dickerson Gerry Dickerson is a 30+ year veteran of the DME, CRT industry. Active in industry, he is Vice President of NRRTS, a board member of NCART, as Resna Fellow and member of the Resna BOD and Exec Committee. Active in policy and funding, he was insturmental in securing th sponsor for the Separate Benefit Catagory. Currently he is Vice President for Rehab Technology at Medstar Surgical, College Point NY About Greg Packer Information coming soon. |
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| Government Relations/Regulatory Impact on DME | John Gallagher |
Wed. Jun 6th 9:30 AM-11:00 AM |
Regulatory & Legislative | |
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Course Description The DME industry continues to endure challenges as they fight to stay afloat in its turbulent environment. With the implementation of the first round of competitive bidding, and the second round underway, hundreds of providers and their beneficiaries face uncertainties regarding their jobs and their access to quality care. Moreover, the health reform law that passed in early 2010 expands the second round of competitive bidding, imposes an excise tax to manufacturers, and revises payments for DME. Adding to this, providers must also endure more audits, continue to handle stringent oxygen regulations with the oxygen cap, and face additional cuts to DME. 1. Legislative Update – Round 2 Bids Are In: What is the Impact? (If repeal is not successful) This portion of the session will provide participants with recent and timely information and government updates, explaining what they mean for the HME/DME industry. Topics will include current health care reform discussions, as well as discuss the following hot-topic DME issues: •The DME Competitive Bidding Program – Round 2 oImpact on rural providers outside of Round 2 CBAs oPatient Protection Affordable Care Act – Implications of the Supreme Court Ruling •Audits and Compliance •The 36 month oxygen cap •Ensuring that the first-month purchase option for power wheelchairs is NOT eliminated 2. 2012 Election – Potential Impact to Durable Medical Equipment (DME) (Time – Spring 2012) This portion of the session will provide information on the upcoming 2012 Election, explaining the impact of the elections on DME. Topics will include: •Medicare/Medicaid •Deficit Reduction •SGR (Doc Fix) Implications 3. Grassroots Lobbying – Developing a Grassroots Campaign The DME industry continues to face challenges and roadblocks, now becomes a more crucial time than ever to get involved with grassroots efforts to convey the DME message. This portion will discuss the importance of establishing and/or maintaining relationships with members of Congress and motivate providers to get involved. It will also provide directions how to effectively convey the message(s) to Congressional members, and the benefits of being active in grassroots efforts. Topics will include: •How to develop a Grassroots Campaign at the State/Local level •How to form a pushback demonstration •Press activity following Grassroots Activity Release Learning Objectives
About John Gallagher John E. Gallagher is vice president of Government Relations for The VGM Group, Inc. in Waterloo, Iowa, the largest organization representing independent durable medical equipment providers. In his position, John oversees key government and regulatory affairs that pertain to the durable medical equipment (DME) industry. As a veteran of the home medical products industry, Gallagher has amassed thousands of miles, traveling across the country to educate both the state associations and independent providers on regulatory and government issues. Additionally, John has been conducive in working with independent providers and state associations to promote the DME industry, while advocating for beneficiaries’ access to quality care. John has also worked tenaciously to promote upstanding service within the home medical equipment industry. In 2005, Gallagher was elected to join the Healthcare Quality Association for Accreditation (HQAA), serving as the president of the board from 2005-2007. As a board member, John has worked closely with the association to create quality standards for accrediting DME providers to ensure that they meet the high standards of the industry. In 2008, John became a board member of the Fraud Eradication Advisory Team (FEAT), a unique advisory council that is comprised of industry leaders who have shown a commitment to eliminating fraud, waste and abuse in the DME industry. Recognizing that John is a prominent champion in the fight against fraud, the organization elected Gallagher as an executive team member to collaborate with other industry leaders, as well as Congressional staffers on ideas and solutions to combat fraud. Prior to joining VGM, John served as the Vice President of North American Sales for Osbon Medical Systems and remained in that position through two mergers/acquisitions with both UroHealth Medical and Imagyn Medical Technologies. In 1998, Gallagher teamed up with Julian Osbon to form a new medical equipment company, SOMA BLUE Medical, where he served as Vice President of North American Sales until he moved to Rhodes Financial Services as the Director of Sales and Marketing. During his time at Rhodes Financial Services, Gallagher served as liaison between the company and various government agencies. He also served on monthly IRS and SBSE (Small Business - Self Employed) forums that dealt with issues affecting the tax industry and tax software development. Gallagher is an Iowa native and earned a Bachelor of Science degree from the University of Northern Iowa and a master’s degree in management from the State University of New York - Binghamton. He also received his Regular Army Commission from the University of Iowa, and served as a US Army Signal Corp. Officer from 1983 until 1989, when he resigned his commission with the rank of Captain. As the vice president of Government Relations, John shares VGM’s vision to not only support the common goals and interests of the home medical equipment, respiratory, and infusion industry, but also to influence how the industry is viewed and supported by both the general public and the government officials at the local, state, and national level. John has fulfilled his duties with the VGM Group since July 31, 2002. |
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| HME Finances & Metrics - 2012 | Mike Mallaro |
Tue. Jun 5th 9:30 AM-11:00 AM |
Executive & Business Operations | |
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Course Description This session will help HME providers understand how other companies in the HME industry are performing financially. Session will include a review of performance metrics in the industry, study of key trends and discussion of the implications. Attendees will review key benchmarks they can use in assessing their own financial performance and building their business model of a post-competitive bidding world. We will discuss opportunities to increase top and bottom line growth. This session is expected to be interactive with input and perspectives of the audience welcomed and encouraged. Learning Objectives
About Mike Mallaro Mike Mallaro is the Chief Financial Officer of VGM Group. His responsibilities include the leadership of all financial, tax, information technology and employee benefit matters for VGM as well as executive responsibility for four VGM operational divisions of VGM: VGM Insurance, VGM-Forbin, VGM-Technologies and VGM Insurance. Previously, Mallaro was CFO for a 50-store regional retail chain, where he was responsible for financial matters and merchandise planning and allocation. He spent the first eleven years of his career as a CPA for the international accounting firm Deloitte. A graduate of the University of Iowa, he holds the CPA and CMA designations. Mallaro has spoken and written extensively on topics including the future of the HME industry, financial benchmarking, financial turnaround strategies and the internet’s impact on healthcare. |
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| HME Marketing - Succeeding in a World of Competitive Bidding | Rich Derks |
Thu. Jun 7th 10:45 AM-12:15 PM |
Sales & Marketing | |
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Course Description The HME industry is getting tougher with increasing pressures from competitive bidding, continuing reimbursement cuts, and new forms of competition. An increasing number of customers today are baby-boomer caregivers who have higher quality expectations, seek convenience, and want multiple product options from which to choose. As a result, generating sales and increasing cash flow is becoming increasingly difficult for many HME’s. The most successful survivors in this tough industry will be those who are tremendously good marketers. This session will present 7 keys to successful sales and marketing in the HME industry. Hands-on techniques will be explained so you can immediately start generating profitable sales for your HME business. Learning Objectives
About Rich Derks Rich Derks is responsible for the development, marketing, and sales of durable medical equipment lines for Medline. He works with both large and small HME's in helping them with store design, marketing plans, and improving the competitiveness and profitability of their businesses. He has more than 20 years of experience as a professional marketer. He has published numerous papers on marketing, sales, strategy development, and various marketing techniques. He holds a BS-Industrial and Systems Engineering and an MBA-Marketing. Rich is also a member of the American Marketing Association. |
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| Home Modification and You: Home Acessibility Business Opportunities In the HME/DME Marketplace | Bill Stelzer |
Tue. Jun 5th 3:15 PM-4:45 PM |
Accessibility | |
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Course Description As life's challenges are presented to people it is very important that they can continue to live at home. For the HME/DME industry home accessibility and home modification can be embraced as a strong and rapidly growing aspect of business. It is a great source of business for cash sales while decreasing your exposure to reimbursement driven systems. Because people want to live (die) at home they are willing to pay for these products and services. This course will help you venture through the maze of indecision by identifying the proper level of products and services you can provide and the complexities that you will encounter along the way. This includes things like marketing, staff education, training and certification, licensure, and building codes. Learning Objectives
About Bill Stelzer Bill Stelzer, best known as the entrepreneurial general manager of Green Bay (Wis.) Home Medical Equipment, has joined the VGM Group Inc.’s newest alliance, Accessible Home Improvement of America, as a home modifications coach and HME consultant. “Bill recently retired and we are thrilled to have him on board with us. Not only does he bring extensive knowledge of rehab, respiratory and HME to the table, but he initiated and developed a home modification to meet medical needs program at Green Bay,” said Jerry Keiderling, president of AHIA and U.S. Rehab. Stelzer was general manager of Green Bay for 11 years, during which time they increased net sales from $1.5 million to $6 million during a 10-year period, while decreasing Medicare/Medicaid/insurance contracting billings from more than 90 percent to less than 50 percent of Green Bay’s business. They also increased retail sales by more than 1,200 percent, and decreased accounts receivable days outstanding from more than 100 to less than 35 during the past five years. They also increased and developed a complex rehab program and product line. Stelzer received a bachelor’s in business administration from Marian College, Fond du Lac, Wis., has a Master of Coaching Certification through the Healthcare Partnership, a character education teacher/trainer certification through the Josephson Institute. He is a Licensed Respiratory Care Practitioner in Wisconsin, is a certified cardiac exercise technologist, and previously was a registered cardiac/vascular ultrasound technologist. Prior to his HME career, Stelzer was Director of Rehab Services at Beaver Dam Community Hospitals, where he developed mobile ultrasound testing programs for several hospitals, and designed, built and staffed a full-service in/outpatient physical rehabilitation services program. Active in his community, he also served more than ten years on the boards of the Beaver Dam United School District (elected position) and the Beaver Dam YMCA. |
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| Home Oxygen Therapy: Operational Efficiency & Profit in the Face of Declining Payments | Joseph Lewarski |
Wed. Jun 6th 9:30 AM-11:00 AM |
Respiratory & Sleep | |
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Course Description The provision of home oxygen has long been weighted in labor and operational overhead. Most of the processes are non-value added and expensive. This presentation reviews various cost models and operational initiatives relating to cost-effective home oxygen therapy with the primary goal of demonstrating clinically sound and operationally efficient oxygen business models. Learning Objectives
About Joseph Lewarski Joseph S. Lewarski, BS, RRT, FAARC is currently the Vice President of Clinical Affairs for Invacare Corporation. Invacare is the world's leading manufacturer and distributor in the home medical and respiratory equipment markets. Lewarski has been with Invacare since August of 2007 and prior to his current position, he served three years as the Vice President/General Manager of the Respiratory Group. Lewarski has been actively working in healthcare for over 26 years. He is a registered respiratory therapist, a Fellow of the American Association for Respiratory Care (AARC) and is a past recipient of the American Respiratory Care Foundation Award for Excellence in Home Respiratory Care. He has served in numerous management and leadership roles in both the acute care and alternate healthcare settings, along with serving on a number of business and professional association boards. He is a former partner and president/CEO of a large, independent HME/RT and pharmacy operation based in Ohio. Lewarski has published over two dozen scientific and research papers in peer review, primarily in the areas of oxygen technology and home ventilation, as well as numerous articles, white papers and health care industry. He is a regular speaker at regional and national pulmonary medicine, respiratory therapy and homecare conferences. |
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| How to Win Your Audit Denials on Appeal | Wayne van Halem |
Wed. Jun 6th 3:45 PM-5:15 PM |
Billing & Reimbursement | |
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Course Description The sudden and dramatic increase in prepayment and postpayment audits has significantly increased the number of denials and extrapolated overpayments. As a former Statutory Appeal director nationally for DME, the presenter will give the audience a basic understanding of the audit process as well as your rights in appealing such denials. Additionally, you will be given information and tips on what a supplier can do increase their chances that they will recieve a favorable determination. Learning Objectives
About Wayne van Halem Wayne van Halem is an author, consultant, and President of The van Halem Group, LLC in Atlanta, GA. Since 2006, his company has helped countless providers navigate complex issues related to Medicare and Medicaid audits, appeals, enrollment, and compliance. The van Halem Group is unique in that consultants and clinicians are former HHS or Medicare contractor employees. Therefore, clients benefit from a unique perspective and first-hand knowledge. |
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| Impact of Seating and Positioning on Respiratory Function | Lois Brown Bob Messenger |
Thu. Jun 7th 10:45 AM-12:15 PM |
Rehab | |
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Course Description When fitting patients for a seating system close attention is paid to posture and pressure distribution. However, little consideration is given to the impact that postural changes and structural support systems have on respiratory function. This presentation will focus on objective measures that can be used during wheelchair assessments to determine the effect the seating and positioning intervention has on the patient. The effects of the diagnois on respiratory function, seating systems and angles of positioning will be discussed. A review of the research will be shared to establish evidenced based practice Learning Objectives
About Lois Brown Lois Brown, MPT, ATP/SMS is a physical therapist with 20 years experience, and the Rehab Clinical Education Specialist for Invacare. Her professional experience includes adult and adolescent rehab and wheeled seating and mobility in several wheelchair clinics in Philadelphia, PA. Lois also has extensive experience in working with clients with Brain Injuries, other Neuromuscular Diseases, Developmental Disabilities and Pressure Management. Lois has presented in national and international conferences on Wheeled Seating and Mobility and Assistive Technology, including the International Seating Symposium, European Seating Symposium, and RESNA conference. Lois has been published in a variety of Rehab Publications and is considered an expert in her field. About Bob Messenger Bob Messenger is the Manager of Respiratory Education for the Invacare Corporation. Invacare is the world's leading manufacturer and distributor in the home medical, rehabilitation and respiratory equipment markets. Messenger has been with Invacare since 2001 and prior to his current position, served as the Sleep Therapy Product Manager. His 30 plus year respiratory career includes acute care as well as operational and ownership experiences in both homecare and sleep diagnostics. He has served on the faculty and as an advisor for the Respiratory Care Program at Cuyahoga Community College. Prior to joining Invacare he was a Clinical Specialist and Supervisor of Clinical Education at university affiliated MetroHealth Medical Center in Cleveland, Ohio. Bob’s research has resulted in numerous publications in trade and professional journals and he lectures on a variety of respiratory and sleep related topics. |
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| It's Not Just the Product that Counts: It's What You Do With It! A Hands-on Manual and Seating Client Evaluation | Lois Brown |
Wed. Jun 6th 9:30 AM-11:00 AM |
Rehab | |
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Course Description This session will utilize a case study format and demonstrations to apply the concepts in the RESNA Wheelchair Service Provision Guide to evaluate and prescribe an independent manual and seating mobility system. Attendees will apply concepts and learn objective measures to ensure successful outcomes and enhance documentation. Learning Objectives
About Lois Brown Lois Brown, MPT, ATP/SMS is a physical therapist with 20 years experience, and the Rehab Clinical Education Specialist for Invacare. Her professional experience includes adult and adolescent rehab and wheeled seating and mobility in several wheelchair clinics in Philadelphia, PA. Lois also has extensive experience in working with clients with Brain Injuries, other Neuromuscular Diseases, Developmental Disabilities and Pressure Management. Lois has presented in national and international conferences on Wheeled Seating and Mobility and Assistive Technology, including the International Seating Symposium, European Seating Symposium, and RESNA conference. Lois has been published in a variety of Rehab Publications and is considered an expert in her field. |
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| Leveraging Compliance Programs to Protect Your Business | Wayne van Halem Pam Felkins Colbert |
Tue. Jun 5th 3:15 PM-4:45 PM |
Regulatory & Legislative | |
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Course Description The current environment of strict oversight, aggressive audits, extensive prepayment reviews, and extrapolated overpayments are designed to protect the government. The government has awarded several contracts worth over $100 million each to powerful private contractors – contractors who want to demonstrate to CMS a return on their investment. This environment has forced some well-intentioned suppliers to be strapped for cash, bankrupt and under prolonged oversight and scrutiny. Many times it is due to simple billing errors or careless negligence. Enlightened suppliers have begun to realize compliance programs can protect their businesses as well. All-inclusive compliance programs are the most effective tool a supplier can implement to monitor claims, employees, and reimbursement. The expense of crafting one is a fraction of having to weather a government audit and the recent passage of the Affordable Care Act has made it mandatory. This program is designed for a supplier or any size. Accredited providers must already have some compliance procedures in place and this program will build upon that foundation to further protect your business and your livelihood. Learning Objectives
About Wayne van Halem Wayne van Halem is an author, consultant, and President of The van Halem Group, LLC in Atlanta, GA. Since 2006, his company has helped countless providers navigate complex issues related to Medicare and Medicaid audits, appeals, enrollment, and compliance. The van Halem Group is unique in that consultants and clinicians are former HHS or Medicare contractor employees. Therefore, clients benefit from a unique perspective and first-hand knowledge. About Pam Felkins Colbert Pam currently serves as the Vice President of The van Halem Group and leads the compliance division of the practice. Pam brings a wealth of diverse knowledge and experience. As an attorney for more than twenty years, Pam has both public and private health insurance experience in the areas of fraud, waste, abuse, costs savings, contracts and compliance. Pam also had the unique experience of working on the oversight side as the Manager of a Medicare Fraud and Abuse Unit with CMS. Pam has conducted national Medicare fraud training at CMS Regional Anti-Fraud Conferences and at various legal continuing education seminars. Pam has litigated for insurers as well as for providers on national litigation teams. Pam also brings experience as Vice President and Corporate Counsel for a regional healthcare data company. |
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| Making Accessibility Easy | Dave Henderson |
Wed. Jun 6th 3:45 PM-5:15 PM |
Accessibility | |
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Course Description This course will deal with environmental analysis of an accessibility need and teach how to define, assess and develop an effective solution Learning Objectives
About Dave Henderson See 2011 Bio |
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| Market the Pants off Your Competition | Carisa Rasmussen |
Wed. Jun 6th 7:45 AM-9:15 AM |
Accessibility | |
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Course Description I quit a lucrative job to start my business with literally no money. Our company has focused on slow controlled growth and we are now one of the larger accessibility providers in Minnesota. We are a part of a new and exciting marketplace. Only the fittest will survive. I will give you some of my marketing ideas and strategies to staying marketable and relevant. But don't forget, some of the old school strategies still work. Learning Objectives
About Carisa Rasmussen *51% owner of Accessible Homes *CAPS *AHIA *Member of MN Aging in Place Network *Chair of Access Resource Network Group *Mid Minnesota Assistive Technology Speaking and Marking Team *Developed Power of Word.org at *age 19 and power of words speaker * Published five articles (I have to get the name of the magazine) |
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| Marketing to Home Healthcare Consumers | Kimberly Snyder |
Tue. Jun 5th 11:15 AM-12:45 PM |
Sales & Marketing | |
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Course Description In this session, attendees who are interested in increasing their marketing to home healthcare consumers will learn about the opportunities and challenges with marketing to this changing audience. With the aging of America’s more affluent and abundant baby boomer generation, a number of opportunities are emerging to provide this audience with home healthcare products to help them stay independent. But, consumer marketing is very different than the traditional referral marketing that most providers are familiar with. We’ll discuss consumer marketing techniques and planning, lessons learned from successful companies and how to measure results. Learning Objectives
About Kimberly Snyder Kimberly Snyder is the Sr. US Marketing Manager for respiratory care at Philips Respironics, with a focus on home oxygen. In this role, she works extensively homecare providers as well as patient advocates and patient organizations across the United States as well as consumer marketing programs. Kimberly has over 15 years of marketing experience and received her Bachelor of Science in Economics, with a dual concentration in Marketing and Strategic Management, from The Wharton School, University of Pennsylvania. |
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| Matching Evaluation Results to Seating Interventions (Part One) | Elizabeth Cole |
Thu. Jun 7th 10:45 AM-12:15 PM |
Rehab | |
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Course Description The physical and functional evaluation has been completed by the clinical team members. They have ascertained the individual’s specific physical and functional limitations and capacities, as well as any postural issues and have identified the goals for the seating and mobility equipment. How do we now choose seating interventions for this particular individual that will most fully achieve these desired outcomes? How do we select the specific type of seating equipment and options that will maximize the individual’s function? This series of courses (Parts 1, 2, and 3) will provide a comprehensive presentation of the types of potential seating solutions and how to match them to the individual user. Part 1 will present the goals for seating and positioning, a review of the optimal seated posture, an in-depth discussion of the natural shapes and angles of the seated anatomy and a comparison of basic linear and contoured seating systems. Learning Objectives
About Elizabeth Cole During the last 26 years, Elizabeth has had many roles in the provision of assistive technology. She has worked as a practicing Physical Therapist, coordinator of a seating and mobility clinic, sales representative for DME, and instructor in education programs in seating and mobility prescription. She has also used her industry experiences as a consultant, providing clinical and reimbursement consulting for DME and assistive technology. As Director of Clinical Rehab Services for U.S. Rehab, Elizabeth develops educational products, programs and services in the areas of seating and mobility, assistive technology, support surfaces, wound care, bariatrics and clinical reimbursement. Elizabeth has lectured extensively at conferences, trade shows, colleges and universities, both domestically and internationally and has been published in national industry journals. Elizabeth has served on the Board of Directors for RESNA, is a Friend of NRRTS (FON) and is a member of the Clinician’s Task Force. |
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| Matching Evaluation Results to Seating Interventions (Part Three) | Elizabeth Cole |
Thu. Jun 7th 3:15 PM-4:45 PM |
Rehab | |
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Course Description The physical and functional evaluation has been completed by the clinical team members. They have ascertained the individual’s specific physical and functional limitations and capacities, as well as any postural issues and have identified the goals for the seating and mobility equipment. How do we now choose seating interventions for this particular individual that will most fully achieve these desired outcomes? How do we select the specific type of seating equipment and options that will maximize the individual’s? This series of courses (Parts 1, 2, and 3) will provide a comprehensive presentation of the types of potential seating solutions and how to match them to the individual user. Part 3 will present the features, use and appropriate user for the various secondary supports and accessories for the pelvis, trunk, upper and lower extremities. Learning Objectives
About Elizabeth Cole During the last 26 years, Elizabeth has had many roles in the provision of assistive technology. She has worked as a practicing Physical Therapist, coordinator of a seating and mobility clinic, sales representative for DME, and instructor in education programs in seating and mobility prescription. She has also used her industry experiences as a consultant, providing clinical and reimbursement consulting for DME and assistive technology. As Director of Clinical Rehab Services for U.S. Rehab, Elizabeth develops educational products, programs and services in the areas of seating and mobility, assistive technology, support surfaces, wound care, bariatrics and clinical reimbursement. Elizabeth has lectured extensively at conferences, trade shows, colleges and universities, both domestically and internationally and has been published in national industry journals. Elizabeth has served on the Board of Directors for RESNA, is a Friend of NRRTS (FON) and is a member of the Clinician’s Task Force. |
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| Matching Evaluation Results to Seating Interventions (Part Two) | Elizabeth Cole |
Thu. Jun 7th 1:30 PM-3:00 PM |
Rehab | |
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Course Description The physical and functional evaluation has been completed by the clinical team members. They have ascertained the individual’s specific physical and functional limitations and capacities, as well as any postural issues and have identified the goals for the seating and mobility equipment. How do we now choose seating interventions for this particular individual that will most fully achieve these desired outcomes? How do we select the specific type of seating equipment and options that will maximize the individual’s function? This series of courses (Parts 1, 2, and 3) will provide a comprehensive presentation of the types of potential seating solutions and how to match them to the individual user. Part 2 will provide a comprehensive look at the features and appropriate use of various contours and angles in the seat, back, lower extremity, upper extremity and head supports. Learning Objectives
About Elizabeth Cole During the last 26 years, Elizabeth has had many roles in the provision of assistive technology. She has worked as a practicing Physical Therapist, coordinator of a seating and mobility clinic, sales representative for DME, and instructor in education programs in seating and mobility prescription. She has also used her industry experiences as a consultant, providing clinical and reimbursement consulting for DME and assistive technology. As Director of Clinical Rehab Services for U.S. Rehab, Elizabeth develops educational products, programs and services in the areas of seating and mobility, assistive technology, support surfaces, wound care, bariatrics and clinical reimbursement. Elizabeth has lectured extensively at conferences, trade shows, colleges and universities, both domestically and internationally and has been published in national industry journals. Elizabeth has served on the Board of Directors for RESNA, is a Friend of NRRTS (FON) and is a member of the Clinician’s Task Force. |
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| Medical Benefits of Tilt | Jean Sayre Jane Fontein |
Thu. Jun 7th 9:00 AM-10:30 AM |
Rehab | |
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Course Description To discuss the importance of the medical benefits of proper seating using tilt. Learning Objectives
About Jean Sayre Has been in the DME industry for over 23 years, worked in Occupational Therapy since 1997 and done seating/positioning in Long term care, Acute/Sub-Acute care, home health and VA system. She co-owns a home accessibility business and has recently joined the The Comfort Company in May 2011 as the Director of Clinical Education. About Jane Fontein Information coming soon. |
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| Modest Makeovers: The Missing Link in Improving Home Accessibility | Mary Yearns |
Tue. Jun 5th 11:15 AM-12:45 PM |
Accessibility | |
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Course Description Modest Makeovers provide a way to improve the homes of people with disabilities--without extensive remodeling. You will see " before" and " after" examples of successful makeover projects and test your creative skills with a makeover challenge. Learning Objectives
About Mary Yearns Dr. Mary Yearns is professor emeritus and retired extension housing specialist at Iowa State University. She focuses on the housing needs of an aging population and people with disabilities. Mary has been a pioneer in developing interactive housing exhibits to demonstrate the benefits of universal design and home accessibility that have been shown at home shows, fairs, and conferences across Iowa and around the nation. She is a recipient of many awards, including the Outstanding Engagement Award for exceptional creativity and scholarship in campus or state level Extension and public service programs from the Board on Human Sciences of the Association of Public and Land-Grant Universities; the Award for Faculty Excellence from the Iowa Board of Regents; and the Career Achievement Award in Extension/Professional Practice from Iowa State University. |
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| Motivation Through Management: Are You Pro-Active or Reactive? | Karel Murry |
Thu. Jun 7th 1:30 PM-3:00 PM |
Executive & Business Operations | |
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Course Description Stop struggling to motivate and balance employee needs. Get the skills you need to fine-tune employee performance and effectively manage situations in this informative, humorous program. Explore delegating, building a team, managing career cycles, evaluating performance, and coaching in a positive environment--it's about real management tools for the real work-a-day world! Find the motivation and perspective to establish a long term, reputable management career by utilizing communication techniques to control rumors, build consensus, and solve problems. Learning Objectives
About Karel Murry Karel brings meaning to mayhem with her “nothing but the truth” approach to business and life. An accomplished author and humorist, Karel has made radio and television appearances and she enjoys local, regional, and national publication of her articles. In addition to Hitting Our Stride: Women, Work and What Matters, she is the author of Straight Talk: Getting Off the Curb. Karel is a featured author in Extreme Excellence: Dynamic Interviews with America’s Top 10 Performance Experts, and publishes a monthly newsletter—Think Forward!® read by thousands of subscribers. She is the author of the CPR for Managers Series and has created a weekly podcast series where she interviews industry experts on various topics: http://www.JustForAMomentPodcast.com and a blog at http://www.HittingOurStride.net. Karel holds a BA in Human Resources and has earned numerous designations and certifications, including the prestigious National Speakers Association CSP (Certified Speaking Professional) and the Real Estate Educators Association DREI (Distinguished Real Estate Instructor). Her resume includes experience as a human resources regional executive of a large commercial insurance firm, as an award-winning sales person, as a manager of a top producing real estate office, and now as owner of Our Branch, Inc., a national and international speaking and training company. She has received several awards for her community service, including the Blue Springs Missouri Chamber of Commerce Award, and once taught a pig named Nelson to jump rope . . . but that’s another story. She is a member of the National Speakers Association, Meeting Professionals International and has served as a Board of Director member and officer for the National Real Estate Educators Association. As a professional keynote speaker and real estate business strategist, Karel has had the pleasure of connecting with hundreds of audiences throughout the US and abroad. When not on the road, Karel can be found in Waterloo, Iowa, with her wonderfully patient husband Rick and their brood of pets. |
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| Operationalizing Medicare Respiratory Rules: O2 and PAP | Sarah Hanna |
Tue. Jun 5th 9:30 AM-11:00 AM |
Billing & Reimbursement | |
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Course Description You know the LCD (Local Coverage Determination) for oxygen and PAP, but how do you put it into practice within your organization to make good admission decisions and be compliant in the face of an audit? Intake personnel need to understand the coverage criteria to make good decisions. Medical documentation must be reviewed for compliance. What are the auditing bodies finding during their reviews and how can you prevent your company for making the same mistakes? This session will assist you in understanding the details associated with two of our industries largest product categories. Learning Objectives
About Sarah Hanna Sarah Hanna is the Vice President of ECS Billing & Consulting, Inc. and is a nationally recognized speaker and consultant on HME Reimbursement. She has worked in the billing industry for over 20 years. Sarah has conducted numerous training seminars and personal client consultations on proper billing protocols, intake, operational workflow, Medicare coverage guidelines, and billing office procedures for effective accounts receivable collections. Sarah is a recognized Van G. Miller & Associates (VGM) Consultant and is a member of HomeCare magazine’s Editorial Advisory Board. She has written articles for HME News and HomeCare Magazine on reimbursement. She has been a presenter for AAHomecare and various state and regional conferences including Medtrade Fall and Spring. Her company, ECS Billing & Consulting, Inc. provides billing, consulting and training services to HME, pharmacies, respiratory and supply companies throughout the United States. |
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| Personal Safety & Self Defense for DME/HME | Joe Rosner |
Wed. Jun 6th 9:30 AM-11:00 AM |
Executive & Business Operations | |
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Course Description Taught in a humorous, fun way by a professional self-defense instructor and certified crime prevention trainer, this Personal Safety and Self-Defense Program teaches how to recognize and avoid dangerous situations, use voice and language for self-defense and defend oneself from attackers. A powerful educational experience combining audience participation, demonstration of simple, effective self- defense techniques and personal safety tips to accelerate learning and increase retention. Workplace Violence prevention is stressed throughout. Learning Objectives
About Joe Rosner Joe Rosner is the Director of Best Defense USA, and the author of "Street Smarts & Self Defense for Children",“The Real Estate Safety Book” and “Taking Care!, Practical Personal Safety & Workplace Violence Protection for Home Health Workers”. He is a highly regarded writer and speaker on the subject of personal safety and self-defense. He has been featured in the Chicago Tribune, Realtor Magazine, and other publications, as well as on numerous radio and TV programs. Joe 's credentials include multiple black belts, military, law enforcement and bodyguard experience, as well as growing up on the Southside of Chicago. Joe is an altruistic kidney donor and would be happy to try and talk you into becoming one, too. He and his wife make their home in rural McHenry County, Illinois. |
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| Politics, Presidential Elections & Homecare | Tyler Wilson Walt Gorski |
Wed. Jun 6th 3:45 PM-5:15 PM |
Regulatory & Legislative | |
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Course Description As the country gets closer to the November elections, when 435 House members, 33 Senators and the President face the voters, this presentation will focus on what various election outcomes may mean for the homecare community. If the same party controls the Congress and the White House, is that good for homecare or is divided government a better result as entitlement programs like Medicare and Medicaid come under increasing pressure? Learning Objectives
About Tyler Wilson Tyler Wilson is president and CEO of the American Association for Homecare which is the national trade organization that represents manufacturers and providers of home medical equipment, products and supplies. Tyler Wilson attended college and law school in Washington, DC where he also then worked in a law firm for a couple of years before leaving private practice to focus on government relations and trade association management. Tyler joined the U.S. Chamber of Commerce as an attorney for legislative and regulatory affairs and then in the mid-‘90’s he took over the Washington office duties for an automotive industry group based in Chicago. He moved into the healthcare industry in 2000 as executive director of the American Orthotic and Prosthetic Association. In the late 2006, Tyler became president of AAHomecare. About Walt Gorski Information coming soon. |
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| Power Mobility: NOW What? | Peggy Walker |
Thu. Jun 7th 3:15 PM-4:45 PM |
Billing & Reimbursement | |
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Course Description Discussion relating to the proper steps and order to follow for processing and receiving payment for PMDs. Discussion will include proper modifier use/ team support and responsibilities for each member of the rehab team. Learning Objectives
About Peggy Walker Peggy has been the Billing & Reimbursement Advisor for US Rehab/VGM for over 14 years. She assists US Rehab/VGM members with pre-pay review of Rehab and other Medicare/Medicaid/Private insurance issues. She works with new and existing VGM group providers to assist them in completing the NSC 855S form. She worked with the Region C DMERC as lead nurse in Post Pay review and assisted with development of coverage criteria for many different medical policies. She serves as the Education A Team Leader for the Jurisdiction C Council, a member of CRMC ( Rehab Council for AAH), member of Jurisdiction D NSC DAC (DMERC Advisory Council) & Region A & Bs POE (provider outreach and education team). She is very active with state associations, state Medicaid, manufacturers, and private pay insurances in education of the payer sources for all types of DME. She also offers Community Forums to educate referral sources about their responsibilities in the documentation process. She presents at state associations on numerous subjects: Respiratory (Oxygen, C-PAP, RAD) ; Documentation required in your files; Mobility Assist Equipment; Power Mobility; Probe review Audits (pre and post pay) ; ABNs; Repairs; and the NSC process. She has been very much involved in current issues and has taken the lead on CMS hot spots such PECOS, National Supplier Clearing House, and the new “look back” documentation requests from post pay independent contractors. |
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| Puttin' On The Ritz: Becoming a Pillar In Your Service Community | Bill Withers |
Thu. Jun 7th 9:00 AM-10:30 AM |
Executive & Business Operations | |
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Course Description Based on my research with companies like Disney, Starbucks, Four Seasons, and, of course, Ritz-Carlton, each of these award-winning organizations has a very specific set of variables they employ as part of their "service culture." I refer to them as service "pillars" upon which their companies succeed year-after-year. Learning Objectives
About Bill Withers Dr. Bill Withers is a leadership fellow and full professor at Wartburg College where he also serves as the assistant director of The Institute for Leadership Education. He has served many governing boards over the years and currently sits on the board of directors for Iowa Public Television (IPTV). Bill has over two decades of management and leadership experience in both business and education, and his research has been presented multiple times at the International Conference on Business in Honolulu. He has both studied and served organizations such as Proctor & Gamble, Ritz-Carlton, Disney, Hy-Vee, and Starbucks. His most-recent research involved the Four Seasons Hotel Chain, leaders in service excellence. He also was a contributing writer to a new book on customer service as it applies to the cable TV industry. Closer to campus, Dr. Withers has won both teacher and advisor of the year awards, and he continues to specialize in the areas of public relations, quality customer service, organizational change, and leadership. |
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| Reduce Mileage Expense and Increase Productivity with MileageTraks | Bob Wagner |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description This session will educate Heartland attendees on how MileageTraks™ will improve an HME’s bottom line with mileage management and productivity increases of employees who submit for mileage reimbursement. With the push of a button on the portable MileageTraks device, MileageTraks transmits on duty miles in real time. Expenses are reduced as only miles specified by company policy become eligible for reimbursement. Costly unauthorized miles & inefficient travel patterns are easily identifiable. Productivity increases as workers become accountable for their time. As mileage logs are automated, the labor intensive process of recapping travel detail is eliminated, saving valuable time & creating a rich data base of employee activities. MileageTraks™ is a patent pending product offered by On-Board Communications, VGM's provider of Fleet Management Solutions. Learning Objectives
About Bob Wagner Robert Wagner is the former owner of Wagner Medical Supply, and now owns HME GPS, a Master Agent for On-Board Communications. He founded Wagner Medical in 2001 and HME GPS in 2006 after a 28 year career in corporate America. During his corporate tenure, Bob was National Account Manager for Highway Master Corp, a Dallas based company providing GPS data & voice solutions to the long haul trucking industry. He also held sales management & operations positions in the transportation divisions of BP Oil & Ryder Systems. |
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| Regulatory Challenges in HME in 2012 & Beyond | Mark Higley |
Thu. Jun 7th 10:45 AM-12:15 PM |
Regulatory & Legislative | |
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About Mark Higley Mark Higley is Vice President of Development of the VGM Group with responsibilities including corporate business development, market research and industry analysis. His current projects include analysis of governmental, regulatory and compliance issues affecting the DMEPOS industry, including national competitive bidding, accreditation, health care reform, oxygen benefits, and other recent provider issues (HITECH/HIPAA updates, PECOS edits, clarification policies, quality and supplier standards, OIG, fraud and abuse concerns, etc.). He sits on the AAHomecare Regulatory Council, on the board of the Healthcare Quality Association on Accreditation (HQAA), and is a regular speaker/panelist/consultant at numerous HME industry events. Mark received his master's of business administration in marketing research from the University of Iowa, and earned undergraduate degrees in Finance and Economics. Prior to his 1998 employment with VGM, Mark held a variety of executive positions with the Arena Football League, Chicago, IL, and as a financial analyst with Deere & Company, Moline, IL. |
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| Running A Successful Retail Business: Four Important Pieces You Need to Know! | Rob Baumhover |
Tue. Jun 5th 11:15 AM-12:45 PM |
Executive & Business Operations | |
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Course Description The purpose behind the session is to get out to our members 4 of the most important things they can do, that will help them diversify their business in retail, and see results. Learning Objectives
About Rob Baumhover Rob Baumhover, VGM Group Inc.’s director of retail programs, worked in a variety of positions with Bed, Bath and Beyond, most recently as store managed. In his 18-year retail career, he has opened stores throughout the Midwest for BB&B, Hobby Lobby, Menards and Walmart. He set up retail floor plans, ordered merchandise, and hired and trained employees. |
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| Sales Incentives that Actually Increase Sales | Ty Bello |
Wed. Jun 6th 3:45 PM-5:15 PM |
Sales & Marketing | |
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Course Description Please understand that this is not a course on how to stop paying incentives and bonuses. I believe in both of them and will help you see why they are different then Coin Operated Sales payments. Bonuses and Incentives are the carrot at the end of the horses whip. If you can visualize that then you will really be energized by what we will uncover in this CoachShopsm. If your Sales Team is partially retired and you are constantly asking where’s the new business then this CoachShopsm is for you. Learning Objectives
About Ty Bello Ty Bello is an inspirational leader who is passionate about serving and cultivating leaders in and outside of the business arena. Ty is a Registered Corporate Coach with the Worldwide Association of Business Coaches and the President and Founder of Team @ Work. With over 21 years of experience in HME, HHA, and the medical industry, Ty is one of the industry’s leading Coaches. Ty is a co-founder of the National Society of Health Coaches, which certifies healthcare professions as health coaches. Ty is also the co-founder of the HME Sales Community which is a resource community to HME Sales Representatives, Sales Manager and Owners. There are plans to release a similar Community to the Home Health Agencies in 2011.Ty has been a featured writer in several trade journals and is a highly sought after speaker. Team@Work is a cooperative organization specializing in assessing, developing and coaching individuals and teams. |
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| Sales Training: Fast and Furious | Louis Feuer |
Mon. Jun 4th 9:00 AM-12:00 PM |
Sales & Marketing | |
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Course Description This dynamic and insightful program brings you a non-stop sales training session. Learn sales strategies, presentation skills, key referral source issues, and how to increase your revenues by asking for business opportunities. For the experienced and new sales person, there is much to learn during this program. Identify the characteristics you must possess to be an outrageously successful sales person. New times are requiring a new sales approach and this program will address what you need to do to build your business. Learning Objectives
About Louis Feuer Louis Feuer, MA, MSW is president of Dynamic Seminars & Consulting, Inc offering sales, marketing and customer service expertise to the healthcare industry since 1977. He writes a monthly column in HomeCare Magazine, serves on the Accreditation Review Committee for HQAA, published more than 300 articles on professional development issues and continues to lecture extensively throughout the US. Louis’ DSC Teleconference Series has presented more than 150 teleconferences for the healthcare industry since 2001. He is also the founder of the Med Comment Center specializing in helping home care companies with new ways to gain customer feedback. Some of his most notable clients include: American Health Insurance Plans where he is the author and consultant for all their industry customer service programs, VGM as the sales and marketing advisor for their members, and a consultant to Brightree as they develop and create their new referral source management tool. Louis continues to lecture extensively - with clients for his seminars and training products coming from throughout US, Canada and Europe. Louis is known for his ability to educate, motivate and entertain in one dynamic program. |
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| Seating & Mobility with Spinal Muscular Atrophy | Stephanie Tanguay |
Tue. Jun 5th 11:15 AM-12:45 PM |
Rehab | |
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Course Description Spinal Muscular Atrophy (SMA) occurs as result genetic changes which affect the anterior horn cells. The degenerative nature of this disease requires anticipation for changes in seating & mobility. Planning for the respiratory support equipment needs as well as augmented communication devices is also necessary. This session reviews the characteristics of the different types of SMA and utilizes case studies to examine the seating & mobility needs for this population. Learning Objectives
About Stephanie Tanguay Stephanie Tanguay worked as an Occupational Therapist for thirteen years with a focus on spinal cord injury and seating & mobility. In addition, she worked as a Rehab Technology Supplier for seven years. She has presented on numerous occasions at the International Seating Symposium, RESNA and the Canadian Seating & Mobility Conference and throughout the U.S. and Canada. Since 2006 Stephanie has been the Clinical Education Specialist for Motion Concepts, a manufacturer of power seating systems and seat surface and back support products. |
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| Should the Cushion Do It All? Positioning and Stability Options | Tricia Henley |
Wed. Jun 6th 3:45 PM-5:15 PM |
Rehab | |
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Course Description This interactive program will focus on seating accessories and wheelchair modifications that can be used to better position a client in their wheelchair, even if replacing the wheelchair is not an option. Common postural asymmetries and their root causes will be discussed as well as the potentially negative effects on clients’ function. As a group, the instructor will lead discussions on potential seating accessory solutions for the postural tendencies and how to medically justify the options. Learning Objectives
About Tricia Henley Tricia Henley Garven, MPT, ATP is currently the Clinical Applications Manager for The ROHO Group. Tricia specialized in neuro rehabilitation at Baylor Institute for Rehabilitation in Dallas, Texas. While working at Baylor Institute for Rehabilitation, she gained extensive knowledge in the prescription and training of custom wheelchairs and seating. She also worked as the outpatient wheelchair seating clinic specialist. Now with The ROHO Group, Tricia is presenting CEU programs to therapists and DME providers nationally regarding seating, positioning and pressure imaging. She is an active member of the APTA, RESNA and Clinician’s Task Force. |
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| Sleep Labs and the Coordination of Care | Timothy Safley |
Tue. Jun 5th 9:30 AM-11:00 AM |
Respiratory & Sleep | |
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Course Description There has been a lot of news arount the AASM and CMS 's approval of Sleep Labs and HME working under the same PTAN number. Is this another threat to the CPAP/BiLevel business and how can the HME not loose this market share Learning Objectives
About Timothy Safley Tim has over three decades of experience in the respiratory care profession, including twenty-five years in the HME industry. Tim was the Regional Vice President for a national home care company for over twelve years, and is currently the HME /Pharmacy/SleepAdvisor for the Accreditation Commission for Health Care. Tim is a graduate of the Durham Technical Community College's Respiratory Care program, and received his MBA from Elon University. He has published several papers on product development and management protocols to enhance the profitability of the HME/Pharmacy industry. Tim has a great track record preparing Home Care Companies for successful accreditation. Tim also has extensive experience guiding HME/Pharmacy companies in the start-up phase of several product lines, and with resolving accounts receivable concerns. He serves on several national boards and is an authority is preparing companies for federal, state and accreditation site visits. |
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| Staffing your Reimbursement Department for Success | Sarah Hanna |
Wed. Jun 6th 9:30 AM-11:00 AM |
Billing & Reimbursement | |
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Course Description Hiring for success in the HME industry is a constant challenge. The need to find the right person for the right position is a daunting task. Discover personality traits that characterize whether a person is equipped or qualified to serve in your reimbursement department. This session offers an informative look into staffing one of the most critical parts of your operation and how to train for success. Learning Objectives
About Sarah Hanna Sarah Hanna is the Vice President of ECS Billing & Consulting, Inc. and is a nationally recognized speaker and consultant on HME Reimbursement. She has worked in the billing industry for over 20 years. Sarah has conducted numerous training seminars and personal client consultations on proper billing protocols, intake, operational workflow, Medicare coverage guidelines, and billing office procedures for effective accounts receivable collections. Sarah is a recognized Van G. Miller & Associates (VGM) Consultant and is a member of HomeCare magazine’s Editorial Advisory Board. She has written articles for HME News and HomeCare Magazine on reimbursement. She has been a presenter for AAHomecare and various state and regional conferences including Medtrade Fall and Spring. Her company, ECS Billing & Consulting, Inc. provides billing, consulting and training services to HME, pharmacies, respiratory and supply companies throughout the United States. |
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| Standing is Justified | Andy Hicks |
Wed. Jun 6th 7:45 AM-9:15 AM |
Rehab | |
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Course Description This is a practical program describing the medical benefits of standing products; also a market often over looked by VGM members. Specific topics will include, choosing a stander, how to do a stander evaluation, how to conduct a successful trial, ways to help therapist write good letters of medical necessity, and what to do if there is a denial. Attendees will learn valuable information that will apply for much of complex rehab products and will help them maximize a profitable market segment. This program has been recently submitted, and we expect accreditation from the University of Pittsburg. Learning Objectives
About Andy Hicks Andy Hicks, ATP, SMS, CAPS Andy Hicks earned a degree in Occupational Therapy at Manchester College and began his career in OT focusing on the area of adaptive equipment for patients with neurological disorders at Sharp Rehab. Later, Andy pursued his interest in adaptive equipment working as a Rehab Specialist for several rehab equipment suppliers and manufactures of complex rehab products. Prior to working with Altimate Medical, he was the Western Regional Manager for The ROHO Group for ten years. |
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| Take a Load Off: The 24/7 Approach to Pressure Management! | Lois Brown |
Tue. Jun 5th 3:15 PM-4:45 PM |
Rehab | |
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Course Description Too often the care for a client who is at risk, has a current or past history of a pressure sore, is compromised when equipment recommendations for support surfaces are handled independent of one another. Clients with limited or no sensation for whatever reason are not just at risk in their wheelchair but also on all other support surfaces they come in contact with. This session will use a “day in the life” model, from bed positioning to wheelchair and back to bed, utilizing objective measures to demonstrate the impact of clinical decision making for power seating and seating systems, alternative solutions for other sit surfaces, and mattress selection. Learning Objectives
About Lois Brown Lois Brown, MPT, ATP/SMS is a physical therapist with 20 years experience, and the Rehab Clinical Education Specialist for Invacare. Her professional experience includes adult and adolescent rehab and wheeled seating and mobility in several wheelchair clinics in Philadelphia, PA. Lois also has extensive experience in working with clients with Brain Injuries, other Neuromuscular Diseases, Developmental Disabilities and Pressure Management. Lois has presented in national and international conferences on Wheeled Seating and Mobility and Assistive Technology, including the International Seating Symposium, European Seating Symposium, and RESNA conference. Lois has been published in a variety of Rehab Publications and is considered an expert in her field. |
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| The Business of Therapeutic Support Surfaces | James Cocuzza |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description The need to diversify business and enter into new product lines is more important now than it has ever before. Therapeutic support surfaces provide an added value to your business, patients and referral sources. The purpose of this program is to enhance the knowledge of the different functionalities, modalities and characteristics of therapeutic support surfaces. In addition, the program will also cover the overview of the support surface market, who qualifies and other factors that affect the care of pressure ulcers. This is not a CEU co7ur Learning Objectives
About James Cocuzza James Cocuzza has over 20 years of extensive experience in the support surface market. He has been with Invacare for over 5 years and has been a crucial part of the TSS business. He has spoken to physicians, clinicians and therapists about the importance of therapeutic support surfaces. |
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| The Continuum of Products and Solutions for the COPD Patient | Mary Schreck |
Tue. Jun 5th 3:15 PM-4:45 PM |
Respiratory & Sleep | |
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Course Description COPD is the 3rd leading cause of death in the US with 24 million afflicted and 12 million people diagnosed. The attendees will receive a review of COPD along with current practices and components of care. Review COPD staging and identify solutions that relate to the progression of COPD and present tools to help the DME grow and be successful in today’s market. Learning Objectives
About Mary Schreck Mary Schreck is Sr. US marketing manager of the Home Respiratory Group, for the Home Respiratory Division of Philips Respironics. She has been with Respironics for 18 years in a variety of roles. Currently she works mainly with homecare providers and key opinion leaders in the home non-invasive ventilation and home oxygen markets. She has bachelor’s degree in marketing management from Penn State University. |
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| The Power of Access Across the Lifespan | Amy Morgan |
Wed. Jun 6th 7:45 AM-9:15 AM |
Rehab | |
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Course Description Imagine living your life with no control of your body or environment. Unfortunately, many people living with physical limitations lack functional mobility and control of their surroundings. As a rehab team, we can help consumers re-gain control of their life through assistive technology. This session will help clinicians and providers make neurological and physical observations to determine the most appropriate access method for functional power wheelchair driving. Beyond driving, various options for controlling the environment will also be discussed. Client case studies will be used to demonstrate possible solutions for individuals across the lifespan. Learning Objectives
About Amy Morgan Amy has been involved in wheelchair seating since beginning her career. Amy worked for Cincinnati Children’s Hospital in the past where she was involved in both outpatient and inpatient settings. She has presented lectures both nationally and internationally. Amy is currently the National Clinical Education Manager for Permobil, Inc. and is an active member of RESNA and the APTA (Pediatrics and Neurology Section Member). |
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| The Safe Bathing Market is Growing: Are You Ready? | Jason Williams |
Thu. Jun 7th 3:15 PM-4:45 PM |
Accessibility | |
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Course Description Educate on saftey issues in the home, while discussing opportunities to grow your business while providing a solution to a safty problem. Learning Objectives
About Jason Williams Dealer Sales Manger -Central US CAPS 15 years sales in sales, marketing, management, and business development |
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| THE SEALS: Building a Winning and High Performance HME Sales Force | Michael Sperduti |
Tue. Jun 5th 9:30 AM-11:00 AM |
Sales & Marketing | |
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Course Description HME Owners and sales managers are facing the toughest times in our industry’s history. The effectiveness of your sales team has never been more important yet majority of HME companies have ineffective and lazy sales people driving around using tired old sales strategies that aren’t working. This is no nonsense tell it like it is session that will serve as a wake up as Mike Sperduti will introduce you to the New era of HME Sales. Learning Objectives
About Michael Sperduti Michael Sperduti is President and CEO of Emerge Sales and has gained national recognition for his expertise in building world-class businesses and revitalizing underperforming firms. A leading authority on business psychology, he is a master of cold calling and salesmanship and unwavering in his dedication to peak performance. He is a pioneer and leading producer of customized high impact online training and webinar events. HME News has called him a “Master Salesman in the HME industry” and more than 1000 HME companies and thousands of representatives are using his cutting edge sales techniques and market research. Michael is a high powered coach, trainer and speaker. Industry leaders have turned to Michael Sperduti for his highly effective and straight forward approach. Sperduti's list of client organizations include Medtrade, HME News, VGM, HME Business Summit, NEMED, GE Healthcare, McKesson and hundreds of others. |
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| To Bill or Not to Bill: A Guide to Billing Wheelchair Accessories | Jim Stephenson |
Thu. Jun 7th 10:45 AM-12:15 PM |
Billing & Reimbursement | |
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Course Description This session will explore which options/accessories can be billed in addition to the manual and power wheelchair base at initial purchase. Appropriate coding and justification for billable options/accessories will be presented. Learning Objectives
About Jim Stephenson Jim Stephenson, CMC is the Rehab Reimbursement and Coding Manager at Invacare Corporation where he works closely with the rehab product management, government relations, marketing, and education departments. He is responsible for assisting providers with their coding and billing inquiries, staying abreast of the many changes in the rehab industry and providing support to the Invacare sales and customer service staff. He is the primary presenter of the rehab reimbursement portion of the Clinical and Reimbursement Education Series (CARES) program and provides the reimbursement content on Invacare’s Policy and Funding website Prior to joining Invacare in December 2003, Jim spent 12 years in various insurance and reimbursement positions in the Cleveland, OH area, including the world-renowned Cleveland Clinic Foundation. He has significant experience working with federal, state and private insurance payors. Along with his hands on experience, Jim has written articles for multiple industry publications, he is a regular presenter at Medtrade and various state association conferences and has been consulting editor for a publisher of national coding and reimbursement newsletters. Mr. Stephenson is a member of the DME MAC Advisory Committee for Regions B, C and D. He currently sits on the editorial advisory boards for several national coding publications and is certified as a medical coder. |
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| Tools for a Successful Sleep Therapy Compliance Program | Cheryl Needham Jeff Marshall |
Thu. Jun 7th 9:00 AM-10:30 AM |
Respiratory & Sleep | |
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Course Description This Session will cover the challenges of running a successful Sleep Apnea Compliance Program and provide you with the tools/techniques to be successful. Learning Objectives
About Cheryl Needham Cheryl Needham is currently the Clinical Marketing Manager for Sleep Therapy at Philips Respironics. For the past 20 years, Cheryl has also worked in such capacities as the Canadian Ventilation Specialist and the Global Product Manager for Home Ventilation. In her current role, she is able to put both her respiratory therapy and perinatal/pediatric specialist credentialing in to good use developing educational programs for both internal and external customers. About Jeff Marshall Information coming soon. |
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| Train the Delivery Techs: Paperwork to Bill By | Sarah Hanna |
Thu. Jun 7th 1:30 PM-3:00 PM |
Billing & Reimbursement | |
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Course Description Training is an 8 letter word that can be the bane of an organization’s existence. But let’s face it…without it we are on a fast pace to inefficiency, errors, billing denials and audit take backs. We focus on intake and billing, but how do our delivery techs affect our cash flow and DSO. A fully trained delivery technician equals a well educated patient/caregiver and compliant paperwork. Compliant paperwork saves companies in pre-pay and post pay audits. One of the most frequent reasons for Medicare takebacks and lack of payment from pre-pay audits is insufficient or no proof of delivery. Just one of the many reasons why we need to provide our delivery personnel with the paperwork training they deserve. Learning Objectives
About Sarah Hanna Sarah Hanna is the Vice President of ECS Billing & Consulting, Inc. and is a nationally recognized speaker and consultant on HME Reimbursement. She has worked in the billing industry for over 20 years. Sarah has conducted numerous training seminars and personal client consultations on proper billing protocols, intake, operational workflow, Medicare coverage guidelines, and billing office procedures for effective accounts receivable collections. Sarah is a recognized Van G. Miller & Associates (VGM) Consultant and is a member of HomeCare magazine’s Editorial Advisory Board. She has written articles for HME News and HomeCare Magazine on reimbursement. She has been a presenter for AAHomecare and various state and regional conferences including Medtrade Fall and Spring. Her company, ECS Billing & Consulting, Inc. provides billing, consulting and training services to HME, pharmacies, respiratory and supply companies throughout the United States. |
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| Understanding Everyone’s Role in Audits | James Herren |
Tue. Jun 5th 3:15 PM-4:45 PM |
Billing & Reimbursement | |
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Course Description By now most people know who is auditing. But do you know WHY you are being audited? James Herren will walk through the CMS rationale for auditing and how you the supplier fit into this picture. From the CERT Contractor to the DME MAC’s and all groups in-between. The more you know why, the better equipped you are to deal with it. This presentation will discuss the auditing program by CMS, the particular areas of focus, how you can be better prepared for audits, and what the future may hold. Learning Objectives
About James Herren James Herren Consulting offers expert advice on Medicare issues, including audit preparation, compliance concerns, and documentation control. He is available for in-person or teleconference consulting and offers several payment options. Herren worked for CIGNA Government Services on the Region D DMERC, Part B – North Carolina, Tennessee, Idaho, and the Jurisdiction C DME MAC contracts. His last role with the contractor was with the Provider Outreach and Education (POE) Department for Jurisdiction C. |
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| Updates in Rehab Shower Commode Chairs | Nelson Pang |
Tue. Jun 5th 2:00 PM-3:00 PM |
Products & Technology | |
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Course Description Participants will learn how to optimize positioning, pressure reduction and comfort for improved bowel and hygiene management of the rehab client. Learning Objectives
About Nelson Pang Professional Mechanical Engineer with 30 years experience working with manufacturers of Rehab and Home Health Care equipment. |
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| Washington Update – Focus on Oxygen, Power Mobility and Fraud and Abuse | Cara Bachenheimer |
Tue. Jun 5th 11:15 AM-12:45 PM |
Regulatory & Legislative | |
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Course Description You’ll get the latest update on changes to federal Medicare policies for home oxygen, power wheelchairs and other DME items. Learn how changes proposed by Congress or being considered by CMS will impact your business and your patients. Learn what you can and cannot do, how and what you need to do, and more. Get the latest on CMS’ demonstration project for power mobility claims, the industry’s proposal to create a separate benefit category for complex rehab power wheelchairs, and the industry’s proposal to reform how Medicare pays for home oxygen therapy. Get the latest from Congress as it considers Medicare fraud and abuse initiatives, what the industry is actively supporting on Capitol Hill and with CMS. Learning Objectives
About Cara Bachenheimer Cara Bachenheimer is Senior Vice President Government Relations at Invacare Corporation. Cara has a J.D. from Georgetown University Law Center and a B.A. from Trinity College. Before joining Invacare, Cara was with the law firm of Epstein, Becker & Green where she represented health care clients in legal and regulatory matters arising under Medicare, Medicaid and other third party payment programs as well as health care fraud issues. Prior to that Cara spent over ten years with national associations representing the HME industry, focusing on government relations. Cara is an experienced and highly regarded lobbyist on homecare and HME issues. |
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| What my HME Retail Should Look Like in Three Years | Jim Greatorex |
Wed. Jun 6th 7:45 AM-9:15 AM |
Sales & Marketing | |
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Course Description This track will discuss what the HME Retail vision should be to continue to grow revenue now and in the future. What product catagories have the best potential, and how to market new products to new referrals and customers. How to get clinicians to refer retail customers to you. The opportunities are numerous and those with the proper vision will have the opportunity to cash in as America ages. Learning Objectives
About Jim Greatorex Jim Greatorex just completed his 30th year in the Home Medical Equipment industry. In 1988, he started Black Bear Medical, and now there are three stores, one in Bangor Maine, one in Portland, and a small branch in Portsmouth NH with thirty-three hard working employees. Jim has actively been providing wheelchairs and wheelchair seating for 29 years, and still services a few clients, as the company’s growth requires more of him administratively. He also was chosen by his peers in New England to be the President of NEMED (New England Medical Equipment Dealers) and served in that capacity until June 2007. He has been very active in lobbying in Washington DC for the industry. He and his partners have developed a successful retail division for Black Bear Medical and he speaks all over the country sharing HME retail successes with others. |
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| YOUR HEAD IS #1 - Discovering The Secrets! | Bengt Engstrom |
Tue. Jun 5th 9:30 AM-11:00 AM |
Rehab | |
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Course Description Human behaviour in sitting is a constant changing of bodyparts and the body position. Most of what we change in sitting is done subconsciously. We seldum think of what we change. How do we sit and why? What is logical and what is it we consider being less logical? When adapting a wheelchair, for sitting and mobility, we influence the user. A most important question is - How can we create comfort and function for the user and decrease long-term injuries? You are in this lecture guided to discover more of how we compensate and how you use your body to achieve what you need, comfort and function. Discussed is also how users differ and what different user groups may need. Learning Objectives
About Bengt Engstrom Physiotherapist, Lecturer, Author and Design Consultant Since 1990 he is a freelance seminar presenter and working together with his wife Anita, OT, in their company Engström Concept. Their business is to publish and sell books written by Mr. Engström and to present seminars worldwide about Seating and Wheelchair Adaptation. They run a private center for education "Engström Concept Seating Center" in Stallarholmen, for professionals to attend seating and wheelchair courses. |
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