Heartland Social Events

Home Highlights Social Events

Monday, June 12

  • Heartland Conference Van G. Miller Memorial Golf Tournament

    Location: Irv Warren Memorial Golf Course
    Time: Lunch 11 a.m. - 12:30 p.m.
    Registration: 11:30 a.m. - 12:30 p.m. with 1 p.m. Shotgun Start
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    This year's tournament will be played at Waterloo's premier golf facility, Irv Warren Memorial Golf Course, home of the Waterloo Open Golf Classic, Iowa's largest professional golf tournament. Enjoy a light lunch, play 18 holes of best ball and meet your fellow VGM members and participating vendors.

  • John Deere Tour

    Location: John Deere Tractor and Engine Museum
    Time: 2-4 p.m.

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    Immerse yourself in John Deere tractor and engine history. Enjoy the experience and learn about the history of tractor and engine design and manufacturing in the Cedar Valley with interactive exhibits, artifacts, and antique equipment. The museum has more than just equipment on display. The museum provides fun and educational experiences that will surprise, excite, and engage everyone. The John Deere store will be open during this time as well. 

  • SingleSpeed Brewery Tour

    Location: SingleSpeed
    Time: 2-4 p.m.

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    SingleSpeed Brewing, a modest 1700 SF facility, powered by a 3 BBL BrewHouse located in Cedar Falls, Iowa has expanded to downtown Waterloo. Visit SingleSpeed a 20 BBL brewery, situated in the historically renovated WonderBread building. Get an up close and personal look at SingleSpeed's brewing techniques and sample their latest brews.

  • An Afternoon of Art and Wine

    Location: Waterloo Center for the Arts
    Time: 2-4 p.m.

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    Spend an afternoon near the scenic Cedar River and let your creative juices flow. Grab a glass of wine and participate in a step-by-step painting project. Artistic talent not required. Hanna Thuesen, local artist and school teacher, will guide you through a fun art project.

  • Hog Roast and Fireworks

    Location: Riverloop Amphitheatre
    Time: 6-10 p.m.
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    Start your Heartland experience off right at this Iowa-style event. Grab a cold beer or a soda from the trough and taste some of Iowa's finest pork and chicken, cooked on-site. Also, enjoy live music and a private fireworks display over the scenic Cedar River! Artist Joe Everson will be on hand to live-paint the National Anthem. Joe sings and paints to the National Anthem. It’s an event you won’t want to miss.

Tuesday, June 13

  • Exhibit Hall Grand Opening Reception

    Location: Five Sullivan Brothers Convention Center Exhibition Hall
    Time: 5- 8 p.m.
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    Spend some quality time checking out the hottest products and guaranteed best prices in the industry offered by VGM's Participating Vendors. Enjoy delicious hors d'oeuvres and complimentary beer, wine and soda while you peruse the show floor. Get to know other VGM Members and introduce yourself to the more than 80 VGM Participating Vendors who are exhibiting. Afterward, check out one of the many downtown Waterloo hot spots. Check with the Guest Service desk, located in the registration area, for reservations or recommendations.

  • HME YP Meet-up

    Location: SingleSpeed Brewery
    Time: 8:15-10 p.m.
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    Join fellow young professionals (under 40) for an evening of beer, best practices, networking and fun. SingleSpeed Brewery is one of the newest downtown Waterloo attractions. And the newly formed HME YP community is hosting its first meeting. If you or someone you know are in the HME business and 40 or under, you do not want to miss this opportunity to network with like-minded individuals.

Wednesday, June 14

  • Fiesta in the Heartland Networking Gala

    Location: Electric Park Ballroom
    Time: 6 p.m. to Midnight
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    It is a party in the Heartland and a can’t miss event. The Heartland Networking Gala is the most talked about event in the industry! Join us for an evening of authentic food and music. Our southwest themed event will offer plenty of food, music and networking. It’s sure to be a good time. And don’t forget to wear your favorite bright color.

Thursday, June 15

  • Dinner at the Farm

    Location: VGM Farm
    Time: 5-8 p.m.
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    Take in the scenes of rural Iowa including cornfields, our company barn and a tractor or two while you enjoy a home-cooked meal served family style. After dinner kick back, relax and unwind in our backyard. The VGM Farm experience will help you recharge after a week of learning.