Welcome to Course Descriptions

An Eye on Profitability: Discover Retail in your HME Business

Speakers: Robert Mayslak Patrick Simonton

Course Description:

This seminar will discuss the reasons to be in retail; the creation of a new or remodel of an existing retail showroom; the importance of customer traffic flow and merchandise placement; and how the dealer can generate additional cash sales through improved practices and niche departments.

Learning Objectives:

1. Discuss reasons to get into, expand or improve your retail space
2. Identify the value of proper store design and traffic flow
3. Discuss how the selection and positioning of merchandise mix can maximum sales
4. State the importance of in-store displays, point-of-purchase (POP) signs and store promotions in generating additional cash sales