Welcome to Course Descriptions

Three Ways to Thrive in a Retail Slowdown

Speaker: Anne Obarski

Course Description:

When the economy starts sputtering that's when savvy retailers take action. As a business owner, what changes can you make immediately to remain healthy during this period of "business sickness"? For some retailers that could be like turning around the Titanic, and for others, it can be a small course correction. Having a strategic focus on your customer, your inventory and your staffing will help ease the pain of a spending downturn. This session will provide you with some simple tactics to weather any retail storm.

Learning Objectives:

1. Discuss why cutting back on inventory selection, could actually increase your sales!
2. Identify what pricing strategies work in this economy and it might not always be "what's on sale."
3. List cost-effective marketing strategies to keep your business in your customer's "radar screen."
4. Explain how to develop and use a customer database for long-term growth!
5. Identify when staffing and budget restrictions collide; how to always satisfy both sides.