Welcome to Course Descriptions

Retail is Not the Same

Speaker: Louis Feuer

Course Description:

Retail sales can no longer be an addition to your business. With changes in reimbursement, your retail operation needs a primary focus for your operation. Learn how to create a more inviting store, create store events, monitor product sales and reasons to invite referral sources and caregivers into your location. Learn what you need to know from your customers, about your products, product selection and advertising. Learn how to sell in a retail environment and some creative ways to use your advertising dollars.

Learning Objectives:

1. Identify business operations that should be in place to monitor your retail operation
2. List marketing events and strategies for attracting customers including a new focus on your Web site
3. Discuss the issues in developing the position of store manager
4. Outline how to set up your records to analyze your retail business