Heartland Conference 2012 Education Schedule
Executive & Business Operations
Sales & Marketing
Regulatory & Legislative
Billing & Reimbursement
Rehab
Accessibility
Respiratory & Sleep
Products & Technology
Wound Care & Bariatric
Click here to download or print the full schedule.
| Monday, June 4th, 2012 | |
| 9:00 - 4:00p |
Test Bridget Thede |
| 9:00 - 12:00p |
Sales Training: Fast and Furious Louis Feuer |
| Tuesday, June 5th, 2012 | |
| 7:00 - 7:45 | Breakfast |
| 8:00 - 9:00 | Opening Session (Presenter TBA) |
| 9:30 - 11:00 |
HME Finances & Metrics - 2012 Mike Mallaro
THE SEALS: Building a Winning and High Performance HME Sales Force Michael Sperduti
Operationalizing Medicare Respiratory Rules: O2 and PAP Sarah Hanna
YOUR HEAD IS #1 - Discovering The Secrets! Bengt Engstrom
Home Accessibility: A Team Approach Kristina DuFour
Sleep Labs and the Coordination of Care Timothy Safley |
| 11:15 - 12:45p |
Running A Successful Retail Business: Four Important Pieces You Need to Know! Rob Baumhover
Marketing to Home Healthcare Consumers Kimberly Snyder
Washington Update – Focus on Oxygen, Power Mobility and Fraud and Abuse Cara Bachenheimer
Basic Mobility Assist Equipment Peggy Walker
Seating & Mobility with Spinal Muscular Atrophy Stephanie Tanguay
Modest Makeovers: The Missing Link in Improving Home Accessibility Mary Yearns |
| 12:45p - 2:00p | Lunch |
| 2:00p - 3:00p |
Behind the Wizard’s Curtain: How SEO, SEM, SMO Really Works Christina Throndson
Reduce Mileage Expense and Increase Productivity with MileageTraks Bob Wagner
The Business of Therapeutic Support Surfaces James Cocuzza
Updates in Rehab Shower Commode Chairs Nelson Pang |
| 3:15p - 4:45p |
Business Owners Survival Strategies: Just for the BOSS! Louis Feuer
Leveraging Compliance Programs to Protect Your Business Wayne van Halem Pam Felkins Colbert
Understanding Everyone’s Role in Audits James Herren
Expanding Your Bariatric Powered Mobility Tool Kit Jerry Traylor
Take a Load Off: The 24/7 Approach to Pressure Management! Lois Brown
Home Modification and You: Home Acessibility Business Opportunities In the HME/DME Marketplace Bill Stelzer
The Continuum of Products and Solutions for the COPD Patient Mary Schreck |
| Wednesday, June 6th, 2012 | |
| 7:00 - 7:45 | Breakfast |
| 7:45 - 9:15 |
10 Ways the Industry and Its Technology Will Change Forever in 2013 Chris Watson
What my HME Retail Should Look Like in Three Years Jim Greatorex
Compliance with Accreditation and Regulatory Requirements Mary Ellen Conway
DME MAC Updates James Hardiman Erika Williams
Standing is Justified Andy Hicks
The Power of Access Across the Lifespan Amy Morgan
Market the Pants off Your Competition Carisa Rasmussen |
| 9:30 - 11:00 |
Personal Safety & Self Defense for DME/HME Joe Rosner
Customer Service Upselling: Providing Better Care and More Profits on Every Call Michael Sperduti
Government Relations/Regulatory Impact on DME John Gallagher
Staffing your Reimbursement Department for Success Sarah Hanna
It's Not Just the Product that Counts: It's What You Do With It! A Hands-on Manual and Seating Client Evaluation Lois Brown
Home Oxygen Therapy: Operational Efficiency & Profit in the Face of Declining Payments Joseph Lewarski |
| 11:00 - 2:30p | Lunch & Exhibits |
| 2:30p - 3:30p |
AAC--A Business Opportunity for DMEs Diane Russell
Access for ALL: Easy to High Tech EADL's Tom Nikola
Bed Design and Safety Requirements: What You Should Know About The Products You Buy For Your Patients Mike Sedlak |
| 3:45p - 5:15p |
10 Ways to Improve Any Process/Workflow and Get Results That Last Chris Calderone
Sales Incentives that Actually Increase Sales Ty Bello
Politics, Presidential Elections & Homecare Tyler Wilson Walt Gorski
How to Win Your Audit Denials on Appeal Wayne van Halem
Should the Cushion Do It All? Positioning and Stability Options Tricia Henley
Making Accessibility Easy Dave Henderson
Effective Ongoing PAP Patient Follow Up John Durkee |
| Thursday, June 7th, 2012 | |
| 8:00 - 9:00 | Breakfast |
| 9:00 - 10:30 |
Puttin' On The Ritz: Becoming a Pillar In Your Service Community Bill Withers
Choosing the Right Marketing Components to Create Retail Sales Opportunities Wendell Martens
ABNS Let's Review These Again! Peggy Walker
Funding, Policy, Coding and the Clinical Paradigm Gerry Dickerson Greg Packer
Medical Benefits of Tilt Jean Sayre Jane Fontein
Tools for a Successful Sleep Therapy Compliance Program Cheryl Needham Jeff Marshall |
| 10:45 - 12:15p |
Bringing Value to Your Referral Sources - Partnering with Hospitals Alan Morris
HME Marketing - Succeeding in a World of Competitive Bidding Rich Derks
Regulatory Challenges in HME in 2012 & Beyond Mark Higley
To Bill or Not to Bill: A Guide to Billing Wheelchair Accessories Jim Stephenson
Impact of Seating and Positioning on Respiratory Function Lois Brown Bob Messenger
Matching Evaluation Results to Seating Interventions (Part One) Elizabeth Cole |
| 12:15p - 1:30p | Lunch |
| 1:30p - 3:00p |
Motivation Through Management: Are You Pro-Active or Reactive? Karel Murry
From Seed to Sale: Seeing Dramatic Growth and Green in Your HME Website Jeremy Kauten
Train the Delivery Techs: Paperwork to Bill By Sarah Hanna
Matching Evaluation Results to Seating Interventions (Part Two) Elizabeth Cole
Effective Management of the Home Oxygen Dependant COPD Patient Bob Messenger |
| 3:15p - 4:45p |
Beyond Efficiencies - Workflow and Business Process Management Ester Apter
Advertizing Buzz Words - What They Mean to HME/DME Retail Business Bill Stelzer
Power Mobility: NOW What? Peggy Walker
Matching Evaluation Results to Seating Interventions (Part Three) Elizabeth Cole
The Safe Bathing Market is Growing: Are You Ready? Jason Williams |
